Jason Wright launched Wilde Protein Snacks in 2018 with a simple goal: replace the greasy potato chip with a cleaner, chicken‑breast based snack. The idea quickly caught the attention of health‑conscious consumers, and the company expanded from a modest operation to one of Clark County’s largest employers, now counting nearly 200 staff members.
Beyond the product, Wright’s vision has been to celebrate the company’s milestones in ways that resonate with the community. In 2023 the firm announced a partnership with NASCAR driver Carson Kvapil, whose #1 car now bears the Wilde Protein logo on every race.
The sponsorship is more than a branding exercise. Wright used the platform to bring a taste of the speedway to his own backyard, staging a series of events that introduced local employees to the world of professional racing. Workers enjoyed a complimentary lunch, signed autographs from drivers, and posed for photos that will become part of the company’s internal history.
A snack with a speedway twist
Rajah Carruth, who pilots the iconic #88 car that once belonged to legends such as Dale Earnhardt Jr., Darrell Waltrip, Dale Jarrett and Bobby Allison, took part in the festivities. His presence underscored the deep roots of NASCAR in the region and highlighted the continuity between past and present racing icons.
A separate highlight of the celebration was the debut of the #88 car on the track, a machine steeped in history and now driven by Carruth. The event not only marked a personal triumph for the driver but also reinforced Wilde Protein’s commitment to supporting local talent and fostering a connection between the snack brand and the sport’s rich heritage.
The collaboration illustrates how a niche food manufacturer can leverage sports sponsorship to amplify its brand narrative. By aligning with a storied motorsport, Wilde Protein Snacks has positioned itself at the intersection of nutrition, entertainment, and regional pride.
Looking ahead, the company plans to deepen its engagement with the NASCAR community, exploring additional driver partnerships and fan‑focused activations that will keep employees and customers alike excited about the brand’s forward momentum.