Fanfetti: Turning Tweets into Race‑Day Confetti
X and NASCAR announced a new activation called Fanfetti that will be on display at the upcoming Anduril 250 race. The program invites fans to have their messages printed on confetti that will be released during a special photo session with the event’s winning driver.
Participation is simple: fans reply to posts made by the official @NASCAR account on X, and those replies are eligible to be transformed into the confetti that will be used in the celebratory photograph. The initiative is designed to deepen interaction between the sport’s audience and the platform.
Craig Stimmel, NASCAR’s Senior Vice President and Chief Commercial Officer, said the partnership reflects a broader effort to keep fan engagement at the heart of the sport. "We’re always looking for fresh ways to connect with our audience," Stimmel remarked, highlighting the importance of interactive experiences.
Beau Jones, Head of Sports Partnerships at X, added that the platform sees the stunt as a natural extension of its role in amplifying sports excitement. "X is the go‑to place for real‑time conversation around major events," Jones noted, emphasizing how the activation leverages the site’s reach.
The @NASCAR account will continue to post updates throughout the lead‑up to the Anduril 250, encouraging fans to join the conversation and see their words take flight in the race‑day confetti.