Latest Slidescroller coverage mentioning Craig Stimmel across Nascar.
The partnership, effective January 1, 2027, will offer Nascar fans automatic All‑Star status, early ticket access and enhanced rewards, leveraging the sport’s passionate audience and Avant’s financial services expertise.
Timberland Pro has signed a multi‑year deal with NASCAR to become its official protective footwear and safety‑toe partner, supplying work boots to employees and track crews while launching a campaign that celebrates the behind‑the‑scenes professionals who keep the sport running.
Timberland PRO has become the Official Protective Footwear and Official Safety Toe Partner of NASCAR, forging a multi‑year alliance that highlights the technicians, mechanics, safety personnel and operations workers who keep the sport running. The collaboration will debut a storytelling campaign on August 3, blending digital content, at‑track activations and co‑branded product exploration while emphasizing workforce development and shared values of reliability, teamwork and performance under pressure.
NASCAR is reshaping its image and sales approach, adding new sponsors, expanding its commercial staff and launching a multimedia campaign that references rivals like Formula 1, aiming to win back fans and attract brands such as O’Reilly Auto Parts, Airbnb and Anduril.
NASCAR is spotlighting the Anduril 250 Race the Base in San Diego through a short film on Amazon Prime, featuring six drivers, a Navy partnership and a host of sponsors.
X and NASCAR have introduced Fanfetti, a fan‑engagement stunt that prints selected posts from X onto confetti used during a photo event with the Anduril 250 race winner.
Michelle Byron's three‑decade tenure at NASCAR ends as Craig Stimmel assumes control of partnership marketing, ushering in a push for marquee sponsorship deals.