Latest Slidescroller coverage mentioning Dick’s Sporting Goods across Soccer, Basketball, Football.
The newly formed Women’s Pro Baseball League (WPBL) has secured major sponsorships and media deals before its first game, marking a turning point in how brands approach women’s athletics.
Ahead of the World Cup final, the Collinses open a curated pop‑up showcasing rare jerseys, designer collaborations and styling insights that redefine sportswear
Adidas leverages the WNBA All-Star weekend with a Ryoko Rain collaboration, exclusive player gear and a celebratory dinner to boost visibility for women’s basketball.
After months of setbacks, Kevin Cronin finally bought a gigantic World Cup soccer ball for $320, a purchase that sparked a 44‑million‑view video and highlighted the power of perseverance.
With the 2026 FIFA World Cup looming, Adidas and Nike are leveraging sponsorships, retail partnerships and immersive fan experiences to outshine each other, while their recent financial performances reveal starkly different trajectories.
Patrick Mahomes appears in adidas x Dick’s Sporting Goods campaigns, owns stakes in local soccer teams, and believes the 2026 World Cup offers the United States a chance to showcase its passion for the sport.
From ownership stakes in MLS and NWSL franchises to starring in a high‑profile adidas‑Dick’s campaign, Patrick Mahomes is positioning himself as the unofficial ambassador of the United States’ upcoming 2026 FIFA World Cup, underscoring the nation’s rising soccer enthusiasm.
The collaboration between U.S. Soccer and DC Comics brings together the U.S. Men's National Team and beloved DC characters in a limited‑edition comic and merchandise collection, offering fans a fresh narrative that reimagines the sport through a superhero lens.
Ahead of the 2026 FIFA World Cup, U.S. Soccer and DC have unveiled a collaborative project that fuses comic storytelling, apparel and streetwear, spotlighting the growing cultural footprint of soccer in the United States.
The new comic brings together 11 U.S. men’s national team players, Superman and coach Mauricio Pochettino in an original adventure, sold at select DICK’S locations and online, with a Spanish version arriving on DC Universe Infinite.
Foot Locker’s ‘Hoops Lives Here’ campaign blends broadcast, digital and in‑store experiences to reinforce the retailer’s deep ties to basketball culture, featuring a roster of star athletes and a leadership shift after the Dick’s Sporting Goods acquisition.
Foot Locker launches a year‑round campaign titled 'Hoops Lives Here' to highlight its connection to basketball culture, featuring NBA and WNBA stars in a 30‑second spot that imagines them living inside a Foot Locker store.