
Amazon’s NBA Deal Sets New Global Viewership Records
Prime Video’s NBA coverage surged 28% globally, with record viewership in Europe, France, Brazil and Asia‑Pacific, driven by localized broadcasts in 14 languages.
Jul 5, 2026
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Prime Video’s NBA coverage surged 28% globally, with record viewership in Europe, France, Brazil and Asia‑Pacific, driven by localized broadcasts in 14 languages.