Big 12 and Monster Energy seal $20 million branding partnership
A multiyear sponsorship will fund surface logos at each Big 12 school, add Monster Energy branding to jerseys and stadiums, and reshape the conference’s visual identity.
Aug 10, 2026
Organization
Monster Energy
Latest Slidescroller coverage mentioning Monster Energy across Football, Nascar, Basketball.
College Football’s New Jersey Patch Economy: Revenue Over Tradition
Ohio State and Notre Dame have turned jersey patches into multi‑million‑dollar deals, reflecting a broader trend where financial considerations are reshaping college football traditions.
Jul 29, 2026
NASCAR’s 2027 No. 33 Seat: Austin Hill’s Prospects Gather Momentum
Freddie Kraft’s public support for Austin Hill highlights the strategic calculations facing Richard Childress Racing as the 2027 lineup takes shape.
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College Football Embraces Corporate Branding on Jerseys
Ohio State's new partnership with Chase Bank brings a $15 million annual logo placement to college football jerseys, reflecting a broader shift toward commercial sponsorship in collegiate athletics.
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Blaney Takes Overtime Victory in Rain‑Hit Atlanta Cup Race
Ryan Blaney emerged victorious from a rain‑delayed overtime showdown at Atlanta Motor Speedway, with Christopher Bell second and a host of drivers sharing their thoughts on the night’s events.
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K-State Eyes New Stadium Sponsorship as Big 12 Teams Ink Monster Energy Deal
Kansas State University is close to finalizing a stadium sponsorship that will add revenue and a fresh aesthetic, even as the Big 12 conference secures a $20 million Monster Energy deal and explores local jersey patches.
Jul 8, 2026
Big 12 Media Day 2026: Yormark Announces $20 Million Monster Energy Deal as WVU Preps for Season
At The Star in Frisco, Texas, the 2026 Big 12 Media Day highlighted a $20 million partnership with Monster Energy and gave West Virginia coach Rich Rodriguez a platform to outline the Mountaineers’ quarterback competition, the arrival of standout transfer Cam Cook, and the health of key recruits.
Jul 8, 2026
Big 12 Secures Monster Energy Deal Amid Growing Naming‑Rights Investments
The Big 12 Conference has struck a $20 million‑per‑year agreement with Monster Energy, a deal that will see sponsor patches emblazoned on uniforms and on the courts and fields of football, men’s basketball and women’s basketball across the league. Under the arrangement, each of the conference’s 16 member institutions will receive roughly $1 million annually, a modest but meaningful infusion that can be directed toward athletic programs and scholarships. The pact does not preclude schools from pursuing their own jersey‑patch agreements, provided they avoid competing energy‑drink brands, a clause that leaves room for additional commercial partnerships. Arizona has been particularly aggressive on the naming‑rights front, having recently sold the naming rights to Arizona Stadium for a $60 million, 20‑year contract and rebranding McKale Center as the McKale Center at ALKEME Arena in a $27.7 million, 15‑year deal. Athletic director Desiree Reed‑Francois is now actively seeking further jersey‑patch opportunities, aiming to bolster the department’s finances amid a competitive landscape where conference revenue is increasingly tied to sponsorship visibility.
Jul 8, 2026
Big 12 Commissioner Brett Yormark Outlines Ambitious Agenda at Media Days
At a gathering in Frisco, Texas, commissioner Brett Yormark addressed controversies, announced new partnerships, and hinted at a broader future for the Big 12.
Jul 7, 2026
Monster Energy Secures Multi‑Year Entitlement Deal with Big 12
The Big 12 has finalized a multiyear agreement with Monster Energy, designating the beverage giant as the entitlement partner for its football and basketball championships and injecting about $20 million per season into member schools.
Jul 7, 2026
Big 12 Announces 2026 Media Days in Frisco, Texas
The conference reveals broadcast partners, hosts and the new Monster Energy branding for its annual media event.
Jun 26, 2026
Carson Hocevar’s Breakout Victory Sparks Merchandise Boom
After his first Cup Series victory at Talladega Superspeedway, Carson Hocevar's diecast model and related merchandise surged past historic benchmarks, reflecting a rapid rise in fan support and commercial appeal.
Jun 9, 2026