Organization

Nielsen

Latest Slidescroller coverage mentioning Nielsen across Soccer, Nascar, Baseball.

35 articles

Champions League Final Draws Record U.S. Viewership

The UEFA Champions League final attracted a record 3.09 million average viewers in the United States, a 51% jump from last year, highlighting growing appetite for elite soccer ahead of the 2026 World Cup.

Jun 3, 2026

Hispanic Fans Drive Global Football Engagement Ahead of 2026 World Cup

Research ahead of the FIFA World Cup 2026 highlights how US Hispanic fans are leading digital engagement, with strong viewership of qualifiers and MLS, while football's popularity spans South Korea, Thailand, Singapore, Indonesia, and draws significant interest from Black Caribbean and Middle Eastern consumers.

May 27, 2026

March Madness fuels cable resurgence in March

Cable and streaming platforms saw notable audience gains in March, led by Paramount and Warner Bros. Discovery, with NCAA tournament coverage and the Oscars boosting ratings.

May 20, 2026

Watkins Glen NASCAR Race Posts Season‑Low Viewership

The recent Cup Series race at Watkins Glen attracted 1.928 million viewers, the smallest audience of the season, while supporting series showed mixed performance and the track is slated to re‑enter the championship playoff lineup next year.

May 14, 2026