Latest Slidescroller coverage mentioning Nielsen across Soccer, Nascar, Baseball.
Record TV ratings for the 2026 NCAA Baseball Tournament Regionals reflect a 38% year-over-year increase, with standout games drawing hundreds of thousands of viewers and top seeds falling early.
The UEFA Champions League final attracted a record 3.09 million average viewers in the United States, a 51% jump from last year, highlighting growing appetite for elite soccer ahead of the 2026 World Cup.
A new report shows U.S. soccer consumption has surged to 79.8 billion minutes in 2025, with Los Angeles emerging as the nation’s biggest fan hub ahead of the 2026 World Cup.
NASCAR’s 2026 Coca‑Cola 600 at Charlotte Motor Speedway was cut short by rain, but not before delivering a historic audience and Daniel Suarez’s maiden Cup‑Series triumph.
Prime Video announced its largest NASCAR Cup Series audience ever for the Coca-Cola 600 at Charlotte Motor Speedway, with key demographic gains and record-breaking engagement across ancillary shows.
Research ahead of the FIFA World Cup 2026 highlights how US Hispanic fans are leading digital engagement, with strong viewership of qualifiers and MLS, while football's popularity spans South Korea, Thailand, Singapore, Indonesia, and draws significant interest from Black Caribbean and Middle Eastern consumers.
As the first joint‑hosted edition of the expanded World Cup approaches, stakeholders grapple with promises of global growth against concerns of diluted competition and strained calendars.
Cable and streaming platforms saw notable audience gains in March, led by Paramount and Warner Bros. Discovery, with NCAA tournament coverage and the Oscars boosting ratings.
After a mixed performance in key demographics, NASCAR announced a return to panel‑only audience measurement for the remainder of the season, citing a 1% uplift in Fox Sports ratings and ongoing discussions with Nielsen about future methodology.
The recent Cup Series race at Watkins Glen attracted 1.928 million viewers, the smallest audience of the season, while supporting series showed mixed performance and the track is slated to re‑enter the championship playoff lineup next year.
The 2026 NASCAR Cup Series race at Watkins Glen attracted nearly two million viewers, marking the series’ first spring event at the venue and highlighting a busy weekend of motorsport broadcasting.