Latest Slidescroller coverage mentioning PepsiCo across Soccer, Nascar, Basketball.
In 2004, a simple bottle on the roof of a winning car sparked a $10,000 penalty for Jimmie Johnson and ignited a broader conversation about sponsor conflicts in NASCAR, a debate that resurfaces as the sport prepares for its next generation of milestones.
Lay’s RePlay transforms chip‑packet waste into community soccer fields, engaging more than a million participants and linking play to the upcoming World Cup.
Pepsi’s latest campaign, fronted by David Beckham, Guillermo Ochoa, Christian Pulisic and Vinícius Júnior, blends limited‑edition packaging, digital offers and a sweepstakes to make match‑day gatherings sweeter.
Foot Locker’s ‘Hoops Lives Here’ campaign blends broadcast, digital and in‑store experiences to reinforce the retailer’s deep ties to basketball culture, featuring a roster of star athletes and a leadership shift after the Dick’s Sporting Goods acquisition.