Latest Slidescroller coverage mentioning PepsiCo across Soccer, Football, Nascar.
A look at the new football‑themed snack collaborations between Mondelēz International, PepsiCo, and Mars, featuring Tostitos, Pringles and Buffalo Wild Wings products, and how they’re engaging fans through regional displays and digital activations.
In 2004, a simple bottle on the roof of a winning car sparked a $10,000 penalty for Jimmie Johnson and ignited a broader conversation about sponsor conflicts in NASCAR, a debate that resurfaces as the sport prepares for its next generation of milestones.
Lay’s RePlay transforms chip‑packet waste into community soccer fields, engaging more than a million participants and linking play to the upcoming World Cup.
Pepsi’s latest campaign, fronted by David Beckham, Guillermo Ochoa, Christian Pulisic and Vinícius Júnior, blends limited‑edition packaging, digital offers and a sweepstakes to make match‑day gatherings sweeter.
Foot Locker’s ‘Hoops Lives Here’ campaign blends broadcast, digital and in‑store experiences to reinforce the retailer’s deep ties to basketball culture, featuring a roster of star athletes and a leadership shift after the Dick’s Sporting Goods acquisition.