
VC Firm’s World Cup Bid Crumbles as FIFA Abandons Deal
A venture capital group led by Joshua Kushner sought to buy a slice of the World Cup, only to see the plan shelved amid threats of boycott and criticism of FIFA’s leadership.
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A venture capital group led by Joshua Kushner sought to buy a slice of the World Cup, only to see the plan shelved amid threats of boycott and criticism of FIFA’s leadership.

FIFA plans to sell a 20% stake in the 2026 World Cup to Thrive Capital, offering $20 million to each member association, but faces resistance from UEFA, CONCACAF and AFC amid concerns over governance and precedent.

UEFA and several of its member nations are weighing a boycott of future men’s and women’s World Cups after FIFA announced plans to create a new private entity, FIFA Forward Enterprise, and sell a 21% stake to external investors.

UEFA has voted to boycott FIFA competitions as the world body seeks to open the World Cup to private investors, a move that has drawn political criticism and raised questions about the future of the sport’s flagship event.

A controversial proposal to monetize FIFA's commercial rights has ignited a clash between world football's two biggest governing bodies, with UEFA warning of a boycott unless the deal is abandoned.

European football’s governing body is poised to vote on a historic boycott of every FIFA competition, a move that would effectively shut European nations out of the sport’s global events.

FIFA’s plan to open the World Cup to private investment has ignited a fierce contest with Europe, raising legal, financial and political questions around the future of the world’s most popular sport.
FIFA president Gianni Infantino is pushing a new subsidiary that would let investors buy stakes in the World Cup, a move that has ignited opposition from European football bodies and raised questions about political influence.

FIFA President Gianni Infantino’s plan to create a $20 billion subsidiary, backed by Thrive Capital and overseen by J.P. Morgan, has drawn opposition from UEFA, CONCACAF, the Asian Football Confederation and British Prime Minister Andy Burnham, who argues the sport must stay in the hands of supporters.
FIFA plans to monetize the World Cup by selling minority stakes to private investors, sparking a fierce response from UEFA and raising questions about governance and transparency.

FIFA plans to create a $20 billion commercial subsidiary, offering up to 20% stake to raise $4.2 billion, amid criticism from UEFA.

FIFA plans to create a $20 billion subsidiary that will consolidate its commercial and event operations, offering up to 20 percent stake to raise $4.2 billion while promising to reinvest in the sport.

FIFA plans to raise up to $4.2 billion through a minority stake sale in its new commercial subsidiary, a move championed by President Gianni Infantino but opposed by UEFA chief Aleksander Ceferin.

FIFA plans to create a $20 billion subsidiary called FIFA Forward Enterprise (FFE) to consolidate its commercial and event operations, raise up to $4.2 billion from investors, and increase funding for member associations, despite UEFA's criticism and concerns about the commodification of football governance.

Fifa plans to sell the commercial rights to its flagship tournaments, including the World Cup, to private investors in a move that could generate $20 billion. While the governing body argues the deal will boost funding for member associations, critics — including Uefa and European clubs — warn it could undermine the sport’s integrity.

FIFA plans to spin off a $20 billion commercial subsidiary, FIFA Forward Enterprise, to consolidate its commercial and event operations and raise up to $4.2 billion from investors, aiming to reinvest proceeds in the sport worldwide.