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With the 2026 World Cup on home soil, Nike is deploying a multi‑layered campaign that fuses new product drops, high‑profile partnerships and community initiatives to accelerate soccer’s rise across the United States.
Despite high ticket prices, fans across the United States are gathering in public spaces to celebrate the 2026 FIFA World Cup, creating vibrant scenes that blend culture, family and community.
Nike’s new strategy, anchored by fresh kits, a flagship film and community tournaments, aims to turn the upcoming FIFA World Cup into a catalyst for soccer’s growth in the U.S.