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The Winn-Dixie Company and Coca-Cola Beverages Florida LLC announced a partnership to sponsor the Winn-Dixie 250 at Daytona International Speedway on August 28, 2026, marking the brand's first title sponsorship of a Daytona race since 2008.
Daytona International Speedway announces the renaming of its season‑ending event from the Wawa 250 to the Winn‑Dixie 250, reviving a nostalgic sponsor tie‑in and preserving a Coca‑Cola partnership.
Daytona International Speedway announced that the O’Reilly Auto Parts Series’ season‑ending race will be called the Winn‑Dixie 250, reviving a name from the early 2000s and pairing it with Coca‑Cola’s long‑standing sponsorship.