The Winn-Dixie Company and Coca-Cola Beverages Florida LLC have joined forces to sponsor the Winn-Dixie 250 Powered by Coca-Cola, a NASCAR race that will roar onto the track at Daytona International Speedway on August 28, 2026.
A historic return to Daytona
This marks the first time since 2008 that the Jacksonville‑based grocer has served as the title sponsor of a Daytona race, reviving a partnership that once anchored the track’s summer schedule.
Gayle Shields, chief merchandising and marketing officer for The Winn-Dixie Company, said the collaboration underscores the retailer’s deep ties to the communities it serves, while Meena Sen, vice president of marketing at Coke Florida, highlighted the event’s focus on connection and community.
Fans can expect special promotions and exclusive merchandising offers in Winn-Dixie stores across Florida, turning everyday shopping trips into race‑day experiences that blend grocery aisles with the roar of engines.
More than a race
The event is part of NASCAR’s annual summer race weekend, promising a weekend of high‑octane competition, family‑friendly activities, and a celebration of the sport’s tradition of camaraderie.
For a brand rooted in the Southeast, the partnership is a natural extension of its regional presence, linking the familiar aisles of Winn-Dixie with the high‑speed world of stock car racing.