
The Booming NIL Market and Its Financial Repercussions in College Sports
The NIL market’s rapid expansion is reshaping college athletics, straining budgets and prompting legislative action.
Latest Slidescroller coverage mentioning Gene Taylor across Football, Basketball, Baseball.

The NIL market’s rapid expansion is reshaping college athletics, straining budgets and prompting legislative action.

K-State Athletics and Purple Wave Auction announced a partnership that places the auction company’s logo on the 2026 football jerseys, marking the first jersey patch sponsorship in school history and introducing digital activations and NIL opportunities.

Kansas State University’s athletics department has locked in a jersey‑patch partnership with Purple Wave Auction ahead of the 2026 football season, a move that cements a hometown collaboration while expanding the brand’s footprint across both home and away kits.
Kansas State University's football team has announced a new jersey patch sponsorship with Purple Wave Auction, marking the first such deal for the Wildcats and reflecting a broader trend across the Big 12.
Kansas State University has secured a field‑sponsorship deal with Progressive Insurance for the 2026 football season, adding the insurer’s logo to Bill Snyder Family Stadium and joining a broader network of collegiate branding collaborations.
A look at how the Big 12’s policy to schedule power‑league opponents is being reshaped by the Pac‑12’s decline, playoff expansion and the ambitions of schools like Kansas State.

Kansas State University will permit the sale and consumption of alcoholic beverages throughout Bill Snyder Family Stadium beginning in the 2026 season, introducing a series of responsible‑consumption rules and re‑entry procedures.

Kansas State University will allow alcohol sales throughout Bill Snyder Family Stadium beginning with the 2026 season, introducing age verification, a two‑drink limit and other safeguards.

Starting this fall, Kansas State will sell beer, seltzers, canned cocktails and wine throughout Bill Snyder Family Stadium, with strict limits and a focus on fan experience.
Kansas State University will begin offering alcoholic beverages at football games next season, a move championed by a longtime advocate who reflects on summer life in Manhattan, a dream alumni roster, and the possible relocation of the rivalry to the Chiefs stadium.
Kansas State University is close to finalizing a stadium sponsorship that will add revenue and a fresh aesthetic, even as the Big 12 conference secures a $20 million Monster Energy deal and explores local jersey patches.
At a gathering in Frisco, Texas, commissioner Brett Yormark addressed controversies, announced new partnerships, and hinted at a broader future for the Big 12.
Kansas State’s cautious stance on stadium concessions reflects a broader conference shift, while its 2027 recruiting class showcases emerging talent amid coaching changes.
North Dakota State University’s football program has cleared a major hurdle as the NCAA Division I Cabinet voted to lift the two‑year postseason ban that had shadowed the Bison since their move to the Football Bowl Subdivision. The decision permits NDSU to qualify for bowl games once it reaches six victories in a season, a milestone that could reshape the team’s recruiting narrative and fan engagement.

A series of legal challenges surrounding Texas Tech quarterback Brendan Sorsby culminated in his withdrawal from college football and entry into the NFL Supplemental Draft, straining relations with the Big 12 Conference and raising financial and legal concerns.

The NCAA has reinstated Texas Tech quarterback Brendan Sorsby for the upcoming season despite his history of placing over 40 bets on his former team, igniting a firestorm of criticism and threats of boycott from conference peers.
A look at Kansas State's emerging 2027 football class, the influence of transfer portal dynamics, and the broader implications of scheduling changes within the Big 12.
A recent court decision has allowed former Cincinnati quarterback Brendan Sorsby to join Texas Tech for 2026, prompting Power Five schools to reconsider matchups, influencing playoff dynamics and adding intrigue to upcoming media events.

A recent injunction granted to Texas Tech quarterback Brendan Sorsby, despite his extensive betting history, has ignited a nationwide debate over gambling, eligibility and the future of college athletics.

The NCAA's decision to allow Brendan Sorsby to return after a brief suspension has triggered a wave of criticism from schools across the country, raising questions about the integrity of college athletics.

Alabama's baseball team is headed to Omaha for the championship, its football program landed a top recruit, and a Texas Tech quarterback's court victory has ignited a conference‑wide controversy.

A Texas judge has granted quarterback Brendan Sorsby an injunction allowing him to play for Texas Tech this season despite a history of betting on his own team. The ruling has ignited outrage among college sports administrators, prompted an NCAA appeal, and raised questions about congressional intervention and conference realignment.

A judge’s lenient two‑game suspension of quarterback Brendan Sorsby for nearly $90,000 in illegal bets has provoked backlash from athletic directors and prompted NCAA President Charlie Baker to urge congressional action on student‑athlete wagering.

A Texas court’s decision to let a quarterback with betting allegations remain eligible has prompted several Big 12 schools to consider boycotting games against Texas Tech, raising questions about NCAA oversight and conference integrity.