
Ted Lasso’s Creators Say Soccer’s U.S. Boom Is About More Than a Sitcom
Co‑creators Brendan Hunt and Jason Sudeikis explain how the show and the sport’s rising profile are reshaping American soccer culture ahead of the 2026 tournament.
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Co‑creators Brendan Hunt and Jason Sudeikis explain how the show and the sport’s rising profile are reshaping American soccer culture ahead of the 2026 tournament.

Co‑creators Brendan Hunt and Jason Sudeikis reflect on the growing popularity of soccer in the United States, the role of the World Cup, and what’s next for the Emmy‑winning series.

Brendan Hunt and Jason Sudeikis discuss how the hit series has sparked interest in soccer across America, even as the game’s growth predates the show and the U.S. prepares to co‑host the 2026 World Cup.

At a Kansas City press event, the duo behind the Emmy‑winning show discussed the World Cup’s influence, the growth of soccer in the United States and the upcoming fourth season of Ted Lasso.

The weekend nuptials of pop icon Taylor Swift and NFL star Travis Kelce blended high fashion, Hollywood humor and a surprise rainstorm, drawing a glittering guest list that included Hollywood A‑list and NFL peers.

Actor Cristo Fernández was spotted at the Canada‑South Africa World Cup fixture, took part in the Coca‑Cola coin toss, and announced a move to El Paso Locomotive FC ahead of the August 5 premiere of 'Ted Lasso' season four.
Actor Cristo Fernández attended the Canada vs. South Africa World Cup match at SoFi Stadium, took part in pre‑match festivities, and signed with El Paso Locomotive FC, while the future of his role in the upcoming season of Ted Lasso remains uncertain.

In a recent interview, Bright discusses his role as Burberry’s global ambassador, the “A Good Sport” campaign, his love for Manchester United, and the personal moments that shape his art and identity.

With the 2026 World Cup on home soil, Nike is deploying a multi‑layered campaign that fuses new product drops, high‑profile partnerships and community initiatives to accelerate soccer’s rise across the United States.

Luxury brand Loewe has teamed up with the Spanish Football Federation to provide complete travel wardrobes for the national sides, from tailored suits to accessories, ahead of upcoming World Cup editions.

The series debuted during a pandemic, sparked record viewership, and has seeped into community fields, influencing coaches, commentators and even high‑school teams across the United States.

Burberry launches a World Cup advertising campaign featuring celebrities as soccer supporters, showcasing a new collection and highlighting the British team's first match in Dallas on June 17.

From Gareth Southgate’s England saga to Hollywood‑backed Wrexham, these seven titles offer a deep dive into soccer’s cultural tapestry ahead of the 2026 tournament.

Celebrations in Brooklyn featured celebrities and a growing supporters group, the Brooklyn Invincibles, who champion diversity as Arsenal prepares for its Champions League showdown.

Burberry’s 2026 ‘A Good Sport’ campaign spotlights Romeo Beckham in a game‑day tableau, uniting celebrity fans and fashion icons in a celebration of soccer culture.

From comedy to drama, these eight titles explore the sport’s cultural impact, featuring everything from Ted Lasso’s optimistic coaching to the gritty rise of English football in The English Game.

Visa’s global World Cup activation uses the soccer tap‑in moment to illustrate effortless credit‑card payments, showcasing celebrity talent, giveaways, and charitable donations across host cities.

Actor Cristo Fernández has signed a professional contract with USL Championship side El Paso Locomotive FC, bringing his soccer past and 'Fútbol is life!' catchphrase back to the field.