
Roku Extends Live NWSL Coverage Through 2027
The National Women's Soccer League and Roku have announced an expanded distribution deal that will stream eight matches in 2026 and 25 in 2027, reaching over half of U.S. streaming households.
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The National Women's Soccer League and Roku have announced an expanded distribution deal that will stream eight matches in 2026 and 25 in 2027, reaching over half of U.S. streaming households.

The National Women’s Soccer League announced a partnership with Roku’s Sports Channel that will make eight 2026 Sunday Night games and every 2027 Sunday Night match available for free on Roku devices and platforms, aiming to broaden access and viewership across the United States.

The National Women’s Soccer League and Major League Soccer are timing their season restarts to coincide with the World Cup, using high‑profile marketing, celebrity endorsements and social‑media activations to turn short‑term excitement into lasting fan engagement.

Major League Soccer and the National Women’s Soccer League are leveraging the FIFA World Cup to launch enterprise‑wide campaigns, forge brand partnerships and build a five‑year fan‑engagement roadmap that culminates with the 2031 Women’s World Cup.

Soccer clubs across the United States are harnessing fan data to craft personalized experiences, using platforms like Jump and Fan Genome to unify ticketing, retail and digital interactions.

The National Women’s Soccer League is using the 2026 FIFA World Cup as a cultural catalyst, launching a “Summer of Soccer” that blends traveling fan experiences with marquee matches designed to set attendance records and embed the league within mainstream soccer consciousness.

The National Women's Soccer League is leveraging a surge in soccer enthusiasm and new leadership to transform casual interest into lasting fandom and attract deeper brand collaborations.

The National Women's Soccer League has unveiled a sweeping 'Summer of Soccer' campaign that leans heavily on the momentum of the ongoing men's World Cup, using a nationwide bus tour and fan‑focused events to attract new audiences.