Chelsea’s Brand Director Redefines Fan‑Centric Marketing
From a basketball‑court Easter egg in Diadema to a surprise appearance by golfer Justin Rose, Chelsea’s new brand chief is turning fan engagement into a cultural conversation.
Jun 19, 2026
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Scott Fenton
Latest Slidescroller coverage mentioning Scott Fenton across Football, Soccer.
Chelsea FC Partners with Roc Nation to Amplify U.S. Fan Engagement
Chelsea FC joins forces with Roc Nation Sports International to blend football, music and culture, targeting U.S. fans through integrated campaigns, live events and a DJ Khaled‑signed shirt giveaway.
May 14, 2026
Chelsea Teams Up with Roc Nation to Redefine U.S. Sports Culture
Chelsea Football Club and Roc Nation Sports International have announced a strategic partnership to boost the club's cultural relevance across the United States through music, fashion, and entertainment.
May 14, 2026