
Chelsea’s Brand Director Redefines Fan‑Centric Marketing
From a basketball‑court Easter egg in Diadema to a surprise appearance by golfer Justin Rose, Chelsea’s new brand chief is turning fan engagement into a cultural conversation.
Jun 19, 2026
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From a basketball‑court Easter egg in Diadema to a surprise appearance by golfer Justin Rose, Chelsea’s new brand chief is turning fan engagement into a cultural conversation.

Chelsea FC joins forces with Roc Nation Sports International to blend football, music and culture, targeting U.S. fans through integrated campaigns, live events and a DJ Khaled‑signed shirt giveaway.

Chelsea Football Club and Roc Nation Sports International have announced a strategic partnership to boost the club's cultural relevance across the United States through music, fashion, and entertainment.