NASCAR taps Adam Layton to spearhead global expansion
NASCAR’s leadership outlines an international growth plan, hiring Adam Layton to lead global strategy while emphasizing continued focus on North America.
Jul 27, 2026
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Steve O'Donnell
Latest Slidescroller coverage mentioning Steve O'Donnell across Nascar.
NASCAR trims spoiler and horsepower for Daytona’s August showdown
NASCAR announces a shortened rear spoiler and reduced horsepower for the August 29 Daytona race, targeting improved overtaking and a fresh racing experience.
Jul 26, 2026
Dale Earnhardt Jr. Revives Historic North Wilkesboro Speedway After Decades of Neglect
From weed‑choked dirt to a virtual simulation, the revival of North Wilkesboro Speedway showcases how a legendary driver's vision reshaped a piece of racing heritage.
Jul 26, 2026
NASCAR Eyes Global Expansion as It Hires International Veteran Adam Layton
NASCAR’s leadership is shifting from discussion to concrete strategy, targeting new markets abroad while reinforcing its domestic roots.
Jul 25, 2026
TNT Sports Revives NASCAR Coverage with Fresh Talent and Tech Innovations
After Amazon Prime Video’s successful 2025 NASCAR streaming experiment, TNT Sports is stepping back onto the track, promising richer talent interactions, redesigned pre‑ and post‑race shows, and a suite of digital extensions that aim to deepen fan engagement.
Jul 25, 2026
Steve O’Donnell Steers NASCAR Through Transition and Global Expansion
Steve O’Donnell, who took the helm of NASCAR in April 2026, is blending three decades of internal experience with a bold vision that includes committee‑driven reform, mentorship of Ben Kennedy, and an aggressive push into new markets.
Jul 25, 2026
Carson Hocevar’s Breakout Victory at Talladega Sparks Controversy and Celebration
A 23‑year‑old NASCAR driver known as 'Hurricane Hocevar' clinched his first Cup Series win at Talladega, celebrating with a Chili’s feast that has ignited both admiration and debate.
Jul 24, 2026
Kyle Busch Memorial Set for October 9 at Charlotte Motor Speedway
A public memorial for Kyle Busch will be held on October 9 at Charlotte Motor Speedway, honoring the NASCAR legend who died at 41 after a battle with pneumonia and sepsis.
Jul 10, 2026
NASCAR Secures Multi-Year Media Deal as Broadcasters Clamor for More Races
NASCAR President Steve O'Donnell revealed that Prime Video and TNT Sports aimed for more Cup Series dates than the five each locked in for the 2025-2031 rights cycle, a demand that was tempered by the satisfaction of all current partners.
Jul 10, 2026
Amazon Prime Video’s NASCAR Deal Drives Demand for More Races
NASCAR’s partnership with Amazon Prime Video has earned rave reviews, with CEO Steve O’Donnell noting the platform’s appetite for additional Cup Series events. As the current broadcast contracts near expiration, industry observers consider new arrangements that could expand the schedule.
Jul 10, 2026
Amazon Prime Video’s NASCAR Deal Fuels Calls for More Races
NASCAR’s streaming partnership with Amazon Prime Video has earned fan acclaim, prompting discussions about expanding race coverage beyond the current contract horizon.
Jul 10, 2026
Kyle Busch Memorial Set for October at Charlotte Motor Speedway
A public memorial for Kyle Busch will be held on October 9 at Charlotte Motor Speedway following the Truck Series race, bringing together family, friends, and the broader NASCAR family to celebrate his legacy.
Jul 10, 2026
Prime Video and TNT Sports Regret Not Buying More Races as NASCAR, LIV Golf Navigate Media Upheaval
NASCAR chief Steve O’Donnell says new rightsholders wish they had secured more events, while LIV Golf faces staff cuts and ESPN sees key talent extensions and new broadcast deals.
Jul 9, 2026
NASCAR’s Chicagoland Return Defies Expectations After Sellout Crowd
NASCAR’s 2026 race at Chicagoland Speedway sold out despite earlier doubts, attracting a globally diverse audience and sparking discussions about a potential 2027 return.
Jul 9, 2026
NASCAR’s $1.1 Billion Media Deal Secures Future Amid Streaming Shifts
NASCAR has locked in a $1.1 billion annual media rights agreement with five major partners, reshaping how fans experience the sport and setting the stage for future growth.
Jul 9, 2026
NASCAR Locks in $1.1 Billion Annual Media Deal Through 2031
NASCAR announced this week that it has renewed its media rights portfolio with five major partners, securing roughly $1.1 billion each year through the end of 2031. The agreements span Fox, Prime Video, TNT Sports, NBC and USA Sports, dividing the traditional broadcast inventory across both legacy and streaming platforms. Among the new arrangements, Prime Video and TNT Sports have introduced a series of fan‑focused innovations, from interactive statistics to behind‑the‑scenes documentaries, which have been praised by viewers and industry observers alike. In a recent interview, the chief executives of those two services admitted they wish they had acquired a larger slice of the schedule when the contracts were first negotiated. Because the current contracts run until 2031, the likelihood of either platform securing additional races in the near term is slim, leaving the existing lineup largely unchanged. The financial model, which spreads the inventory among multiple partners, has allowed NASCAR to command a premium price while creating a more diversified revenue stream. Looking ahead, the next round of media rights will be put up for sale in 2029, a timeline that will test whether the current structure can be improved upon or if the status quo will persist.
Jul 8, 2026
Prime Video’s NASCAR Deal Extends Beyond 2026 Amid Broadcaster Satisfaction
Prime Video wrapped up a five‑race NASCAR stint in June 2026, but the sport's media rights contract remains locked until 2031, keeping the streaming platform from adding more races even as fans applaud its coverage.
Jul 8, 2026
Larry McReynolds Reflects on 50 Years in NASCAR, Health, and the Sport’s Future
A seasoned voice in American stock car racing looks back on five decades of competition, health challenges, brand partnerships and the evolving landscape of NASCAR.
Jul 8, 2026
NASCAR’s Chicago Return Sparks Talk of Dual Races
NASCAR’s comeback to Chicagoland Speedway drew a full house, with officials hinting at a possible street race alongside an oval event next year.
Jul 7, 2026
NASCAR Eyes 2027 Return to Chicago Street Circuit Amid Schedule Uncertainty
NASCAR chief Steve O'Donnell has hinted that the Chicago Street Circuit could make a comeback on the 2027 Cup Series schedule, reviving a venue that last hosted races from 2023 to 2025. While the series is also eyeing Chicagoland Speedway, the final decision remains unsettled.
Jul 6, 2026
NASCAR Revives Chicago Presence with Street Race Prospects
NASCAR is set to return to Chicagoland Speedway after a three‑year hiatus, with CEO Steve O'Donnell highlighting Chicago's importance and the potential for a 2027 street race that could be part of the Amazon Prime contract.
Jul 5, 2026
NASCAR CEO Steve O’Donnell Champions Motorsports at Washington D.C. Fair
NASCAR chief executive Steve O'Donnell visited Washington D.C. to promote the sport, emphasizing its diverse workforce and defense contracts, while industry leaders and government officials gathered at the Great American State Fair.
Jul 3, 2026
Trump’s 2025 Financial Disclosure Reveals Luxury Sports Gifts
The latest filing details high‑value sports tickets, a billion‑dollar crypto interest, and the involvement of NASCAR leadership.
Jul 1, 2026
Denny Hamlin Announces Resolution of NASCAR Legal Dispute and Its Impact on Teams
After a high‑profile antitrust lawsuit, Denny Hamlin confirms that 23XI Racing and NASCAR have restored a cooperative relationship, securing permanent charters, a share of international revenue and new seats on key racing committees.
Jun 30, 2026