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Brazilian football icon Neymar has licensed his likeness to FlareFlow, a microdrama platform owned by COL Group, to headline a 16‑title AI‑assisted series timed with the FIFA Men's World Cup. The move reflects a broader strategy to broaden the platform’s audience while the company grapples with significant financial losses.
Brazilian football icon Neymar has agreed to let his digital double appear in a slate of AI‑generated microdramas that will roll out just as the FIFA World Cup reaches its climax.
Brazilian football icon Neymar has licensed his likeness to FlareFlow, a micro‑drama platform owned by Chinese publisher COL Group, for a 16‑title franchise timed with the World Cup. The series will debut in mid‑June and aims to capture male viewers through revenge‑and‑redemption storylines.
Brazilian football star Neymar Jr. partners with COL Group’s FlareFlow to debut a 16‑title AI‑powered microdrama series, timed with the 2026 World Cup and distributed globally, including via Xiaohongshu in China.
The partnership blends AI technology, football stardom and multi‑platform distribution to launch a 16‑title microdrama series.