Questioning the Hype
During a recent episode of his popular podcast, veteran NASCAR driver Denny Hamlin turned his attention to the speculation surrounding Dodge's potential re‑entry into the Cup Series in 2027. He expressed skepticism about the timing and the motives behind the rumored return, suggesting that the automaker may be testing the waters rather than committing to a full‑season program.
Hamlin's concerns come at a moment when Tim Kuniskis, Head of American Brands at Stellantis, has publicly outlined a timeline that aligns with the 2027 target, fueling renewed discussion among fans and insiders alike.
The driver didn't shy away from poking fun at the idea, joking that Dodge might elect to run only the Daytona 500 before deciding whether to expand its schedule, a comment that underscores his belief that the move could be more symbolic than sporting.
Engineering Hurdles
Adding technical weight to the conversation, Kaulig Racing CEO Chris Rice noted that constructing an engine program from scratch is a monumental challenge, and he pointed to the team's underwhelming performance in the Truck Series — despite fielding a spec engine package and employing engineers with Cup‑level experience — as a cautionary example.
While Hamlin remains supportive of the notion of new manufacturers joining NASCAR, he stresses that any entry must be backed by a robust developmental foundation. He warned that a premature launch could tarnish Dodge's reputation and leave the brand with a negative experience in the sport.