Veteran driver Denny Hamlin has voiced skepticism about Dodge's rumored entry into the NASCAR Cup Series in 2027, casting doubt on the automaker's ability to hit the ground running. His comments come as the brand explores a potential return after a long absence from the top tier of American stock car racing.
Speaking during a media roundtable, Hamlin pointed to Dodge's underwhelming performance in the NASCAR Truck Series and the steep learning curve associated with building a competitive engine program at the Cup level. He emphasized that the transition from a supporting series to the premier division demands more than just a badge change.
A cautious welcome
Kaulig Racing chief executive Chris Rice echoed the sentiment, describing engine development as the single biggest obstacle that could derail a swift transition from the lower divisions to the premier series. According to Rice, the technical complexities of meeting NASCAR's aerodynamic and power specifications could stretch far beyond a single model year.
While Hamlin stopped short of outright opposition, he argued that the series would benefit from the diversity of manufacturers, provided they are prepared for a sustained commitment and realistic performance targets. He suggested that a rushed entry could create a negative experience for both the brand and the sport's fan base.
The broader debate within NASCAR reflects a tension between expanding the manufacturer base and preserving the series' competitive integrity. Adding more manufacturers could spread infrastructure needs and foster innovation, but only if each entrant demonstrates a genuine, long‑term investment in the sport.
Hamlin's cautionary stance underscores the importance of measured growth. As Dodge contemplates a 2027 return, the focus remains on whether the automaker can deliver a credible engine program and a competitive package that meets the rigorous standards of Cup racing.