Nike has added a fresh batch of endorsements to its roster, sealing deals with seven current Alabama football players and a highly touted quarterback prospect, bringing the total number of Crimson Tide athletes sponsored by the company to eight.
The Nike Deal Wave
The newcomers include quarterback Keelon Russell, edge rusher Yhonzae Pierre, defensive backs Bray Hubbard and Zabien Brown, as well as freshmen wide receiver Cederian Morgan and running back EJ Crowell. Russell is competing with Austin Mack for the Tide's starting quarterback vacancy, while Pierre, Hubbard and Brown are set to return as full‑time starters.
Morgan and Crowell, both Alabama natives, hope to make an immediate impact as freshmen, joining a group that also features Ryan Coleman‑Williams, a multi‑year Nike signee from the state.
Adding to the momentum, Nike also announced a commitment from 5‑star quarterback prospect Elijah Haven, who has pledged to the Crimson Tide. The company notes that Alabama is one of 14 teams nationwide with at least one student‑athlete signed to a Nike deal.
The wave of endorsements underscores the growing influence of the Crimson Tide program and highlights Nike's strategy of aligning with emerging talent early in their collegiate careers.