Tennessee Athletics Announces New Adidas Partnership After Nike Exit
The University of Tennessee has officially ended its Nike uniform deal and will begin a new partnership with Adidas, with a staged uniform reveal starting July 6.
Jul 2, 2026
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Will Brunson Joins IMG Academy Ahead of 2028 Recruiting Cycle
Four‑star prospect Will Brunson is set to transfer to IMG Academy in Bradenton, Florida, after a standout season at Rutgers Preparatory School, reigniting Syracuse’s recruitment efforts and positioning him among the nation’s top 30 2028 prospects.
Jul 2, 2026
Penn State Switches to Adidas in $300 Million Deal
Penn State has officially launched its partnership with Adidas, unveiling new football jerseys for the upcoming season. The $300 million, 10‑year agreement marks a significant shift from the program's long‑standing Nike relationship and places the Nittany Lions among a select group of Big Ten schools under the Adidas banner.
Jul 1, 2026
Penn State Turns to Adidas, Unveiling Updated Uniforms for a New Era
Penn State’s football program has swapped its long‑standing Nike partnership for an Adidas deal, debuting uniforms that retain the classic look but add a breathable mesh collar and a central seam. The move follows a decade‑long contract and coincides with the arrival of new head coach Matt Campbell, who inherits a program seeking renewed glory.
Jul 1, 2026
South Carolina Switches to Nike, Raising Recruiting Stakes
The Gamecocks’ new apparel deal with Nike brings A’ja Wilson into the design loop and adds a high‑profile NIL component for top recruits.
Jul 1, 2026
South Carolina’s Top Women’s Basketball Players Ink Nike NIL Deals
Chloe Kitts and Joyce Edwards, both All‑Americans, have signed name‑image‑likeness agreements with Nike, highlighting the university's growing influence in collegiate athletics.
Jul 1, 2026
Five-Star Tight End Jaxon Dollar Commits to Georgia
Five-star tight end Jaxon Dollar pledged to the University of Georgia after a standout performance at the Nike Opening, citing a deep connection to Athens that dates back to late 2024.
Jul 1, 2026
Nike’s Soccer Legacy: From the Tiempo M to the Mercurial Superfly
From the groundbreaking Tiempo M of 1984 to the ultra‑light Mercurial Superfly of today, Nike has continually redefined soccer footwear, blending craftsmanship with cutting‑edge technology and cultural resonance.
Jul 1, 2026
South Carolina Women’s Basketball Bids Farewell to Under Armour as Nike Takes Over
After 17 seasons with Under Armour, the University of South Carolina women's basketball team will debut Nike apparel on July 1. This piece revisits the three standout Under Armour designs that shaped the program's visual identity.
Jun 30, 2026
King Gibson’s Decision Looms
Top-ranked guard King Gibson, a 2027 recruit, is navigating a highly competitive recruitment landscape, with Kentucky among the leading contenders.
Jun 30, 2026
Chris Oliver Leads Snow Valley Basketball School at Westmont College
Chris Oliver, a leading basketball innovator, is set to direct the Snow Valley Basketball School at Westmont College, bringing his game‑based approach and international experience to a program that has shaped players since 1961.
Jun 29, 2026
From the Pitch to the Closet: How Soccer Jerseys Became a Global Fashion Phenomenon
Once confined to the stadium, soccer jerseys now dominate streetwear, driven by high‑profile partnerships, retro city tributes and a cultural shift that sees fans of all ages treating the shirt as a fashion statement.
Jun 29, 2026
Syracuse Eyes 2028 Point Guard Jadah Washington as Recruitment Heats Up
Syracuse basketball staff are closely tracking Jadah Washington, a 2028 point guard from Sidwell Friends School, whose rising profile includes early scholarship offers and notable performances on the AAU circuit.
Jun 28, 2026
Penn State’s Active Week: Recruiting Wins, Hospital Visit, and Apparel Shift
Penn State's football program highlighted a whirlwind week marked by high‑profile recruiting pledges, a heartfelt hospital visit, and the upcoming transition to adidas, while also confronting missed opportunities and NCAA eligibility nuances.
Jun 28, 2026
Channing Tatum Channels Erling Haaland in Support of Norway at 2026 World Cup
At Gillette Stadium, Channing Tatum swapped his Hollywood glamour for an Erling Haaland costume, joining fans to cheer Norway’s World Cup campaign, while Haaland praised the gesture and previewed an upcoming clash with Ivory Coast.
Jun 27, 2026
Easton Royal’s Breakout at The Opening Finals Fuels Texas Longhorns’ 2027 Push
Easton Royal impressed at the 2026 The Opening Finals in Beaverton, Oregon, showcasing the speed and hands that have made him the second‑ranked prospect in the 2027 class and a priority for Texas.
Jun 27, 2026
Nike’s Court Redesign Signals New Era for South Carolina Basketball
A decade of wear on the Gamecocks' home court will give way to a Nike‑led redesign as the university prepares to fully integrate the brand into its athletic identity.
Jun 26, 2026
Texas Women’s Basketball Rebuilds with a No. 1 Recruiting Class Aiming for a Title
Texas women's basketball is entering a new era after two straight Final Four losses. The Longhorns have retained key veterans while welcoming a top‑ranked recruiting class that could finally deliver a national title.
Jun 26, 2026
Tracy McGrady Revives the Iconic ABCD Basketball Camp with Adidas Backing
Former Houston Rockets star Tracy McGrady has acquired the legendary ABCD basketball camp, once founded by scout Sonny Vaccaro, and will relaunch it this July under an Adidas sponsorship, aiming to recapture its historic role in shaping elite prospects.
Jun 26, 2026
Four-Star Cornerback Kelvin Millington Commits to South Carolina Gamecocks
South Carolina secures a top defensive back, boosting its 2027 class and underscoring the influence of key coaches.
Jun 25, 2026
Cristiano Ronaldo’s Children Featured on His Cleats During Saudi Arabia Family Vacation
Cristiano Ronaldo blends his professional career with personal moments, showcasing his children's names on his boots and sharing vacation photos from Saudi Arabia with partner Georgina Rodriguez.
Jun 24, 2026
Elite 2027 Prospects Converge for Opening Finals 2026 in Beaverton
One hundred twenty of the best 2027 prospects will compete at Nike’s Beaverton headquarters, with live coverage by 247Sports set to highlight the stakes for schools like Texas and Miami.
Jun 24, 2026
Top Prospects Converge for 2026 Opening Finals in Beaverton
The exclusive 2026 Opening Finals in Beaverton, Oregon, will feature 120 of the nation's top 2027 football prospects, with powerhouse programs and a live 247Sports broadcast highlighting the event.
Jun 24, 2026
Roma fans protest potential signing of Mason Greenwood amid controversy
Supporters of AS Roma have launched a petition opposing the possible transfer of Mason Greenwood from Marseille, citing his past allegations of violence and the club's commitment to campaigns against gender‑based violence.
Jun 23, 2026