Nashville Soccer Club is rolling out a new campaign called "Thanks World, We'll Take It From Here," fronted by midfielder Hany Mukhtar, as the club looks to broaden its fan base now that the MLS season is back in action.
A Soundtrack for Soccer
Adding a cultural twist, the campaign features a collaboration with hip‑hop legend DJ Premier and vocalist Samara Cyn, who have re‑imagined the iconic track "Can I Kick It?" as a soundtrack for the club’s outreach.
The initiative includes a free‑ticket program that lets first‑time attendees experience a match at no cost, aiming to turn curiosity into lasting support for the Nashville side.
The national rollout will debut during FOX’s coverage of the FIFA World Cup semifinal and final, and a localized spot will also run during Major League Baseball’s All‑Star Game on July 14, giving the message a wide audience across sports television.
Beyond broadcast, the effort will spread across Apple TV and other digital platforms, backed by a comprehensive media buy that positions the club at the forefront of soccer’s growing popularity in the United States.