The New England Revolution has unveiled a sweeping initiative called "Thanks World, We'll Take It From Here," designed to transform the surge of global soccer interest into a permanent fan base for Major League Soccer.
Central to the effort is U.S. Men’s National Team goalkeeper Matt Turner, who returns from his second appearance at the FIFA World Cup, bringing star power and credibility to the club’s outreach.
Starting on Saturday, July 25, the Revolution will host Atlanta United FC at Gillette Stadium, offering new supporters a complimentary ticket through the "First Match on Us" program, a move intended to lower the barrier to entry for first‑time viewers.
The campaign extends beyond the pitch, incorporating community events, targeted digital and linear advertising, and out‑of‑home placements throughout the region, all coordinated with Boston 25’s specialized coverage.
A Musical Collaboration
A cultural tie‑in features an Amazon Music Original cover of "Can I Kick It?" produced by legendary DJ Premier, with vocals from Samara Cyn, debuting during FOX’s broadcast of the World Cup semifinal and final before rolling out on Apple TV and other platforms.
By weaving together sports, music and localized media partnerships, the Revolution aim to create a holistic experience that not only attracts new fans but also deepens engagement across the New England and broader North American soccer landscape.