Loewe's latest collaboration with Spain's national teams
Luxury house Loewe has announced a four‑year partnership that will see it supply off‑court wardrobes for both the men's and women's Spanish national football teams as they prepare for the 2026 FIFA Men’s World Cup and the 2027 FIFA Women’s World Cup. The agreement marks the brand’s 180th anniversary and underscores its commitment to blending craft with contemporary sport.
The collection, designed for use away from the pitch, includes tailored suits, casual wear, footwear and leather accessories, each bearing a discreet Loewe Anagram embroidered inside the sleeve as a subtle signature. Photographs released by the company show several key players modelling the new attire, highlighting the synergy between the house’s aesthetic and the teams’ identity.
Among those spotted in the campaign are midfielders Pedri and Rodri, goalkeeper Unai Simón, and forward Nico Williams, who were captured in the freshly unveiled garments. Their presence reflects the team’s blend of youthful dynamism and seasoned experience, a narrative the brand says mirrors its own spirit of creativity.
The partnership also extends to the broader tournament circuit, with the wardrobe pieces intended for use during official match days, team events and public appearances. By dressing both squads, Loewe aims to reinforce a unified visual language that celebrates Spanish football on the global stage.
Creative direction for the project was overseen by Loewe’s design team, ensuring that each piece reflects the house’s heritage while meeting the functional demands of elite athletes. The collaboration is positioned as a milestone in the brand’s evolution, linking its storied past with the forward‑looking energy of modern sport.