Roku has introduced a dedicated Soccer Zone portal that appears on its smart TVs and streaming players, aiming to simplify how fans follow the FIFA World Cup and other soccer competitions. The interface gathers live streams, short clips and up‑to‑the‑minute statistics into a single, easy‑to‑navigate space, letting viewers track scores, build a personal favorites list and switch seamlessly between matches.
Beyond the core aggregation, the portal also provides free streaming content from channels such as FIFA Plus and Fox Sports, giving fans immediate access to highlights and exclusive coverage without the need for multiple subscriptions.
A Unified Viewing Experience
Through a partnership with Fox, Roku is offering a bundled package that pairs a Roku Streaming Stick with a month of complimentary access to Fox One, the exclusive English‑language broadcaster of the tournament in the United States. The bundle, priced at $25 for a one‑time purchase, grants new users a low‑barrier entry point to the world’s most watched soccer event.
After the introductory period, continued access to Fox One costs $20 per month or $200 per year, providing a clear pricing path for viewers who wish to stay engaged throughout the competition and beyond.
The Soccer Zone also reflects Roku’s broader strategy of expanding its sports‑focused offerings. The company previously launched the NFL Zone, which aggregated games from various streaming services, and a dedicated Winter Olympic Games portal that curated content from NBC and Telemundo, underscoring a sustained investment in live sports curation.
Roku’s smart TVs and streaming devices are widely available through major retailers such as Amazon, Walmart and Best Buy, ensuring that the new Soccer Zone can reach a large audience of soccer enthusiasts across the United States.