A vibrant new gathering spot has opened at Sports Illustrated Stadium in Harrison, New Jersey, as the official fan zone for the FIFA World Cup 26. The hub provides free live match broadcasts on a massive 60‑foot screen and invites supporters who cannot secure tickets to MetLife Stadium to experience the tournament atmosphere.
Immersive Viewing Experience
Beyond the giant screen, the venue features the Hype House, an indoor‑outdoor area where fans can soak up the energy of the competition. Admission is free, but guests must reserve tickets in advance through SI Tickets to manage crowd flow.
Sponsor Activations Bring Interactive Fun
Coca‑Cola has set up a kicking challenge that rewards participants with a complimentary Panini sticker book, while Hackensack Meridian Health invites fans to appear in AI‑generated videos that place them alongside World Cup stars. Bristol Myers Squibb adds a science‑themed trivia contest with a chance to win tickets to the Liberty Science Center, and Horizon distributes sunblock and lip balm as part of its summer‑ready giveaway.
The New York Red Bulls contribute soccer‑themed challenges and photo opportunities with players from Red Bull New York, rounding out a menu of activities that appeal to families and die‑hard supporters alike.
Tammy Murphy, chair of the FIFA World Cup 2026 NYNJ Host Committee Board, emphasized that the hub is designed to connect people from different backgrounds through a shared love of the game.
Looking Ahead to the Tournament
The fan zone will remain open on select dates throughout the group stage and knockout rounds, offering a communal space for those who cannot secure seats at MetLife Stadium. As the tournament progresses, the hub promises to amplify the excitement, turning Harrison into a focal point of World Cup enthusiasm.
Located just a short walk from Harrison Station on the PATH rail line, the venue is easily reachable by public transit, making it a convenient destination for fans across the region.