Fox's Current Dominance
As the 2026 World Cup draws nearer, Fox’s hold on the English‑language broadcast rights is set to lapse, ushering in a competitive scramble for the most coveted soccer package in the world.
Streaming Platforms Eye the Prize
Netflix, Amazon Prime Video, CBS, NBC, ESPN, YouTube, Apple TV and DAZN are all expected to bid for the next cycle, leveraging their global reach and data‑driven audience strategies to outbid traditional cable rivals.
A New Era for American Soccer Broadcasts
Fox’s current coverage, anchored by analysts such as Rebecca Lowe, Thierry Henry and Zlatan Ibrahimović, has delivered record ratings, with 84.3 million Americans tuning in across Fox and FS1 during the group stage. Industry veteran Mike Mulvihill predicts a U.S. final could attract as many as 50 million viewers, underscoring the tournament’s growing cultural impact.
The shift also comes as FIFA prepares to auction the next two men’s World Cups, including the 2034 edition slated for Saudi Arabia, while the women’s tournament has already secured a streaming home with Netflix for 2027 and 2031 in the United States and Canada.
Beyond the numbers, the evolving rights landscape promises fresh play‑by‑play talent and innovative presentation formats, ensuring that American soccer fans will experience the beautiful game through an increasingly digital lens.