Latest Slidescroller coverage mentioning Procter & Gamble across Soccer.
Matt Freese turned down a Manchester United contract to attend Harvard, where he studied economics and computer science, while also helping the U.S. men's team prepare for the 2026 World Cup and securing endorsement deals.
The summer tour blends soccer excitement with grocery shopping, featuring interactive zones, product sampling, and digital experiences across 23 ShopRite locations.
Major League Soccer and the National Women’s Soccer League are leveraging the FIFA World Cup to launch enterprise‑wide campaigns, forge brand partnerships and build a five‑year fan‑engagement roadmap that culminates with the 2031 Women’s World Cup.
ShopRite is rolling out a new initiative called the We Kick It Here Tour, a series of soccer‑themed events that will pop up in 23 of its stores across the Northeast. The rollout is timed to coincide with a slate of international matches scheduled for East Rutherford and Philadelphia, turning the retailer’s aisles into temporary stadiums. From June 5 through July 19, 2026, the tour will occupy select Thursdays, Fridays, Saturdays and Sundays at each location. Visitors can step into interactive fan zones where they can sample products, grab giveaways, enjoy face‑painting stations and even receive personalized trading cards that celebrate their favorite teams. A host of well‑known consumer brands have signed on as partners, including Unilever, Chobani, Ferrero, General Mills, Kraft Heinz, Procter & Gamble and Coca‑Cola. Their involvement adds a layer of product exposure that reaches shoppers who are already in a celebratory mood. Francisco Alberto, vice president of sales and marketing at Wakefern Food Corp., the cooperative that operates ShopRite, said the tour is a natural extension of the company’s commitment to community engagement and seasonal relevance. “We’re thrilled to bring the energy of the world’s game directly to our neighborhoods,” he remarked. ShopRite, a registered trademark of Wakefern Food Corp., remains the largest supermarket cooperative in the United States, and this tour underscores its role as a cultural hub as much as a grocery destination.