A Summer Soccer Experience in the Aisles
ShopRite is set to launch the We Kick It Here Tour, a season‑long series of family‑friendly soccer events that will run from June 5 to July 19 across 23 stores in the Northeast, timed to coincide with international soccer matches.
Each stop will transform the shopping environment into an interactive fan zone where visitors can sample products, collect giveaways and enjoy digital activations such as face painting and personalized trading‑card designs.
The tour is bolstered by a wide array of brand partners, including Unilever, Chobani, Ferrero, General Mills, Kraft Heinz, Procter & Gamble, Tastiez, Chips Ahoy, Kellanova, Haleon, ICEE, Mission Foods, Coca‑Cola, Apple & Eve, Solo Foods and Avocados from Peru, all of which will contribute products and experiences for shoppers.
Francisco Alberto, Vice President of Sales and Marketing for Wakefern Food Corp., the cooperative that operates ShopRite, said the initiative reflects a growing desire to blend entertainment with everyday grocery trips and expressed excitement about the collaboration.
Tour stops will be held on select Thursdays, Fridays, Saturdays and Sundays, with the kickoff weekend taking place in Rochelle Park, Little Falls and West Caldwell, New Jersey, as well as in Philadelphia and Yardley, Pennsylvania.
Additional locations include Mt. Laurel, Carteret, Wallington, Morristown and several other New Jersey communities, offering a broad reach for families who want to combine soccer excitement with their grocery shopping.