A Festival for Fans and Community
The 2026 MLS All-Star weekend will descend on Charlotte, North Carolina, on July 25-26, bringing a free two-night fan festival to Romare Bearden Park.
The festival will feature interactive zones, live music, player appearances and a host of brand activations that turn the park into a playground for soccer lovers of all ages.
In a move to broaden accessibility, MLS is partnering with KultureCity to make the event sensory-inclusive, distributing Sensory Bags to attendees who may be sensitive to crowds and noise.
The centerpiece of the weekend will be the MLS All-Star Soccer Celebration Watch Party, where the New York Red Bulls take on Charlotte FC in a showcase match that promises high-octane play.
Coca-Cola will anchor the Beats, Cleats and Eats experience, delivering a musical performance by Natasha Bedingfield alongside food, games and giveaways.
Allstate, as the presenting partner of the MLS NEXT All-Star Game, will spotlight the nation’s top young talents, while AT&T will stage the Skills Challenge that pits MLS stars against their LIGA MX counterparts.
Audi will offer test drives and a chance to win a signed 2026 MLS All-Star jersey, and Caterpillar will showcase its equipment with photo opportunities and appearances by MLS Greats.
Chime, Discount Tire, DoorDash, Jameson Irish Whiskey, Michelob ULTRA, Procter & Gamble, POWERADE and The Home Depot round out the sponsor roster with activations ranging from photo mosaics to penalty-kick challenges.
Beyond the spectacle, the event aims to give back, with POWERADE sponsoring the MLS All-Star Community Day, featuring wellness activities and soccer programming for local youth.
Fans can look forward to a weekend that blends sport, music, and community outreach, setting a new standard for how MLS engages its audience.