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Brazil

Latest Slidescroller coverage mentioning Brazil across Soccer, Basketball, Nascar.

713 articles
Coverage categoriesSoccerBasketballNascarFootballBaseball
Related entitiesUnited StatesSpainFranceMoroccoEnglandPortugalNorwayItalyCanadaMexicoArgentinaGermany

FIFA’s Commercial Ambitions Stir Controversy

FIFA's proposal to sell the commercial rights to tournaments including the World Cup for $20bn has sparked global backlash, with UEFA, European governments and rival clubs voicing opposition. Meanwhile, Arsenal eye Vinícius Júnior and Liverpool's uncertain summer adds further intrigue.

Jul 29, 2026

FIFA’s $20 Billion Stake Sale Sparks Global Controversy

FIFA president Gianni Infantino has announced a plan to sell a 20 percent stake in the organization’s commercial arm, a move that would value the unit at roughly twenty billion dollars. The proposal has drawn a sharp rebuke from UEFA, whose president Aleksander Ceferin warned that the soul of soccer cannot be reduced to a tradable asset, highlighting a deepening rift between the two governing bodies. Critics argue that Infantino underestimates the emotional weight that fans attach to the World Cup, a sentiment that has fueled protests across continents and raised questions about the future of the sport’s cultural fabric. Central to the deal is venture‑capitalist Joshua Kushner, brother‑in‑law of former U.S. president Donald Trump, who would partner with his firm Thrive Capital. Kushner, whose portfolio includes stakes in Instagram, Spotify and Slack, brings a personal fortune estimated at three point six billion dollars to the table. The involvement of the Trump family adds a political dimension, as Ivanka Trump is married to Kushner and the couple has cultivated close ties to the former administration, a connection that both bolsters and complicates the transaction’s public perception. UEFA’s response underscores the uphill battle facing the proposal, as the organization calls for unity and stresses that the sport’s heritage should remain insulated from market forces, leaving the ultimate fate of the stake sale uncertain.

Jul 29, 2026

Zinedine Zidane Takes the Helm of France’s National Team

Zinedine Zidane has been appointed head coach of the French men’s national team, succeeding Didier Deschamps and preparing for upcoming matches against Turkey, Belgium and Italy while outlining his vision for the squad’s future.

Jul 28, 2026

The European Stronghold and Canada’s Hockey Calculus

Europe has historically dominated the World Cup, with six of the last eight tournaments being won by European sides. This pattern reflects more than just recent success; it is the product of deep‑rooted traditions that have shaped the sport on the continent for decades. Soccer’s appeal lies in its simplicity and low cost. A ball, a patch of grass and a handful of friends are enough to spark a match, which is why the game has spread to every corner of the globe. Yet those very qualities are wrapped in European rituals, from club histories to national narratives that date back centuries. At the centre of this ecosystem is FIFA, the Zurich‑based governing body that wields enormous influence over the sport’s commercial engine. The organization has mastered the art of turning a global tournament into a revenue‑generating spectacle, charging premium prices for broadcasting and sponsorship rights. The rest of the world often fields semi‑promising up‑and‑comers, aging veterans and opportunistic players who hope to make an impact on the biggest stage. While talent exists everywhere, the structural advantages held by European football ecosystems remain difficult to replicate. Commercialization is a double‑edged sword. Brands from across the globe, including Apple, Tesla and Shopify, have begun to associate themselves with the sport, but the financial barriers to entry remain high. Fans are willing to pay the steep costs because the tournament’s mystique endures. Sports are perpetual novelties; they are constantly discussed, endlessly marketed and never lacking in audience. The World Cup, despite its staggering price tags, continues to attract a global viewership that fuels further investment. Europe’s strategy moving forward is to double down on the advantages it already possesses — infrastructure, talent pipelines and a culture that prizes the beautiful game. This plan aims to keep the continent at the forefront of international competition. Canada does not enjoy the same historical foothold in soccer, and it currently lacks a coherent plan to exploit the sport’s global growth. Instead, the nation’s most reliable sporting advantage is hockey, a game that is not only deeply embedded in the culture but also the only completely self‑sustaining sport in the country. Figures such as Sidney Crosby illustrate the enduring legacy of Canadian hockey, while emerging talents like Macklin Celebrini signal a continued pipeline of world‑class players. In contrast, soccer’s global icons — including Lionel Messi — highlight a different kind of international stardom that Canada has yet to tap. The article argues that rather than chasing a sport in which it has no entrenched advantage, Canada should concentrate resources on hockey, leveraging its domestic strengths and the commercial appeal that the sport already commands.

Jul 28, 2026

Zinedine Zidane Appointed Head Coach of the France National Team

Zinedine Zidane, the 1998 World Cup hero, has taken charge of Les Bleus on a four‑year deal, promising to build on Didier Deschamps’ 14‑year tenure and steer France through upcoming Nations League matches and a bid for the 2030 World Cup.

Jul 28, 2026

A Week of Global Sports Thrills

A whirlwind of competition across soccer, baseball and golf brings star athletes, historic rivalries and curated book picks into the spotlight

Jul 28, 2026