The summer soccer calendar is heating up, and fans in the St. Louis area have a reason to mark their calendars.
Burger King, together with local personality Ferrario, is staging a watch party for the U.S. Men’s National Team’s highly anticipated match against Belgium on July 6.
The gathering kicks off at 6 p.m. at HotShots Fenton, a popular bar in the suburb, with the kickoff of the game scheduled for 7 p.m.
Attendees can expect a lineup of giveaways, from branded merchandise to beverage vouchers, adding a festive touch to the viewing experience.
Michelob ULTRA, the official beer sponsor of the forthcoming FIFA World Cup 26, will be on tap, offering its light‑refreshing lager to the crowd.
The event will be simulcast on 101 ESPN, allowing those unable to make it in person to follow the action from home.
Community Spirit Meets Global Soccer
Beyond the festivities, the watch party underscores the growing partnership between local businesses and major sports broadcasts, reflecting a broader trend of community‑driven fan engagement.
With the eyes of the nation on the match, the collaboration highlights how regional venues can amplify the excitement of international competition, bringing fans together over good food, drinks, and a shared passion for the sport.