Soccer

Nike and Lego unveil soccer collection ahead of 2026 World Cup

Bold, Lego‑inspired designs target young fans as the tournament prepares to kick off

Nike and Lego announced a partnership that brings the playful aesthetic of the toy giant into the world of professional soccer apparel.

Design inspiration rooted in imagination

The collection features bold color palettes and Lego‑inspired graphics that echo the interlocking bricks, turning each jersey into a wearable piece of the famous building system.

Available starting June 4, the line is timed to coincide with the build‑up to the 2026 FIFA World Cup, which will be staged across North America from June 11 to July 19.

A tournament with a North American footprint

The inaugural match of the tournament is scheduled to be played in Mexico, while the championship game will culminate in New York City, underscoring the event’s trans‑continental reach.

Beyond the apparel, the collaboration aims to engage young fans who grow up with both soccer and Lego, encouraging creativity on and off the pitch.

Looking ahead

As the World Cup draws nearer, the Nike‑Lego collection serves as a cultural bridge, blending sport, design and the universal language of play.

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