Nike and the NFL announced on Thursday that they will roll out eight new Rivalries uniforms for the 2026 season, each bearing a design that reflects the identity of the participating teams. The initiative builds on a program that first launched in 2025 and quickly became Fanatics' best‑selling merchandise release, underscoring strong fan demand.
Designs rooted in local rivalries
The new uniforms are intended to deepen the connection between football, fandom and the communities that support the teams. Each design highlights a specific rivalry, drawing on local talent, current NFL players and NFL legends to create a visual narrative that feels native to the cities involved.
Teams from the AFC South and NFC North divisions will be the first to showcase the Rivalries apparel, debuting the looks during home games against division rivals. The uniforms will remain part of each club's lineup for three years, sitting alongside existing alternate uniforms rather than replacing them.
Fans can expect to see earlier adopters return to the field in their 2025 Rivalries designs for select games this season, while additional teams will roll out new versions in the 2027 and 2028 campaigns. A notable highlight is the first dual‑Rivalries matchup, where both the Los Angeles Rams and Seattle Seahawks will wear their respective Rivalries uniforms in the same game.
Community‑centric storytelling
The visual campaigns for the Rivalries program are being produced in the communities where each rivalry is rooted. By featuring hometown athletes, local artists and NFL legends, the storytelling aims to strengthen ties between the league, its players and the fans who live the sport every day.
Starting September 1, Rivalries jerseys and fan gear will be available through NFLShop.com, nike.com, fanatics.com, team stores and select retail locations. International shoppers will also find the merchandise on NFL Shop sites and partner retailers abroad.