Nike announced this week that it has signed Oregon Ducks quarterback Dante Moore to a new name, image and likeness agreement that will keep the star signal‑caller in Eugene through the 2026 season.
Moore arrived on campus as a full‑time starter in 2023, completing 71.8% of his passes for 3,565 yards and 30 touchdowns, guiding the Ducks to a 13‑2 record and a College Football Playoff appearance.
His NIL portfolio is diverse, encompassing deals with Beats by Dre, DoorDash, Raising Cane's, Factor Meals, T‑Mobile and CVS, and On3 currently values his compensation north of $5 million, ranking him among the highest‑earning players in college football.
A new era for college football compensation
The signing is part of a larger group that includes 11 high‑school prospects and seven other college standouts, reflecting Nike’s strategy to assemble a premier roster of football talent.
Ann Miller, Nike’s EVP of Global Sports Marketing, said the move underscores the company’s dedication to supporting top athletes as they navigate both competition and personal brand development.
Moore’s decision to forgo a top‑two NFL draft pick and return for another year adds a compelling storyline to Oregon’s schedule, which opens against Boise State at Autzen Stadium on September 5 and later faces Ohio State on November 7 before closing the regular season against Washington on November 28.
Analyst Phil Steele has positioned Moore second on his preseason Heisman watch list behind Texas quarterback Arch Manning, while the quarterback is also ranked third among the top returning college football quarterbacks, highlighting the impact of his continued development.