Street Soccer Takes Over Manhattan
From June 25 to 27, Nike will transform Bryant Park in New York City into a vibrant arena for the Toma National Finals, a street‑soccer showcase that gathers more than 150 teenage athletes from across the country.
The competition will feature four‑on‑four and one‑on‑one matches, while the park’s perimeter will pulse with live DJ sets, a night market and a series of cultural experiences that highlight the diversity of urban sport.
The tournament’s climax will be streamed live on Amazon’s video platform and on Twitch, giving fans worldwide a front‑row view of the final showdown.
Toma El Juego, the community‑driven platform behind the event, has organized over a hundred tournaments since its launch in Los Angeles, engaging more than four thousand players in North America and working to dismantle financial and spatial barriers that keep many youngsters off the pitch.
Victors will earn a year‑long Nike brand ambassador contract, custom Nike gear and the chance to train with mentors, while scouts from U.S. Soccer and the NWSL will be on site to spot the next generation of talent.