In a landmark deal for sports streaming, Amazon’s Prime Video announced that it will exclusively broadcast five NASCAR Cup Series races in 2026. The agreement guarantees live coverage of the Coca‑Cola 600, the Cracker Barrel 400, the FireKeepers Casino 400, the Pocono Raceway event and the Anduril 250, giving fans a new destination for the sport’s most iconic events.
Streaming brings NASCAR to a new audience
Current Prime members will be able to watch each race live across a range of devices without any additional fees, while newcomers can take advantage of a 30‑day free trial that begins on or after May 22, granting full access to the lineup at no cost.
The broadcast will be anchored by a veteran play‑by‑play team that includes Hall of Fame broadcaster Adam Alexander, who will return to the booth alongside former driver Dale Earnhardt Jr. and series veteran Steve Letarte, promising a blend of historic insight and contemporary analysis.
Pit‑road coverage will feature a rotating roster of analysts such as Trevor Bayne, Kim Coon and Marty Snider, while trackside segments will showcase a cast of NASCAR legends and Hall of Famers, adding depth to the viewing experience.
The partnership underscores Amazon’s growing ambition in live sports rights and reflects a broader shift toward streaming platforms as the primary outlet for major sporting events.
By placing the races on Prime Video, the sport gains exposure to a younger, tech‑savvy demographic that increasingly consumes content through on‑demand services. The deal also highlights the strategic value of exclusive live programming in a crowded streaming market.
Fans can expect high‑definition production values, multiple camera angles and integrated social features that take advantage of Amazon’s ecosystem, from X‑Ray data to personalized recommendations.