Project B, a global offseason basketball league, is slated to debut in November 2026, bringing together the world’s top talent in a novel competition format that promises to reshape how fans experience the sport.
A New Production Partnership
The league has selected Host Broadcast Services, the same company that serves as FIFA’s host broadcaster for the World Cup, to manage production, and will stream every game live on YouTube, ensuring a seamless viewing experience for a worldwide audience.
A Formula 1‑Style Competition
Project B will feature two separate leagues, each comprising six teams of eleven players, competing on a rotating global circuit. The structure mirrors the high‑stakes drama of Formula 1, with points, sprint events and a final showdown that will keep fans engaged week after week.
Tokyo to Host the Inaugural Leg
The first leg of the circuit will be held in Tokyo, Japan, from March 26 to April 4, 2027. The women’s roster for this debut includes fourteen athletes representing ten countries across five continents, signaling the league’s commitment to true global representation.
Beyond the on‑court action, Project B promises salaries that exceed any previous benchmark in women’s sports and grants every participant an equity stake in the venture, a rare move that aligns player interests with the league’s long‑term success.
Investors and Leadership
The investor consortium reads like a who’s‑who of sports and entertainment, featuring WNBA icons such as Cheryl Miller, Candace Parker and Lauren Jackson, tennis stars Novak Djokovic and Sloane Stephens, and NFL great Steve Young, among others. Alana Beard, a WNBA Champion and Hall of Famer, will serve as Chief Basketball Officer, while Grady Burnett, formerly of Facebook and Google, will act as co‑founder and COO. Aaron Fischer, the former CFO of MGM Resorts International, will handle financial oversight as the league’s CFO.
While early commentary has questioned the partnership with Sela, an entertainment firm linked to the Saudi Public Investment Fund, the organizers remain focused on delivering a platform that celebrates athletes worldwide and creates new opportunities for them to be seen, celebrated and followed by fans around the globe.