Latest Slidescroller coverage mentioning Adidas across Football, Soccer, Basketball.
West Boca Raton High School's football team will debut new 'ice-out' uniforms co-branded with Patrick Mahomes' Gladiator line, marking a strategic partnership that blends apparel, campus branding, and competitive ambition.
Quarterback Patrick Mahomes is providing Adidas gear to dozens of high school football programs across the country, highlighting a national effort to boost athletic resources.
Sixteen‑year‑old Cavan Sullivan became the first professional player to wear Adidas’ 3D‑printed cleats, delivering a standout performance that blends cutting‑edge footwear technology with elite talent.
Veteran MLS coach Peter Vermes shared insights at the North American Soccer Expo, linking his Sporting Kansas City legacy with local soccer development efforts.
Kentucky coach Mark Pope has extended a scholarship to Ahmed Nur, a 6‑9 power forward from Arizona, who chose the Wildcats over a host of elite programs. The commitment marks Pope’s first five‑star recruit and underscores a strategic push to reshape the roster with versatile shooting talent.
College basketball recruiting has returned to Las Vegas after a ten‑year hiatus, driven by relaxed NIL regulations and a high‑profile Nike event that gathered top coaches, agents and executives.
The 2026 Little League Baseball World Series will unfold in Williamsport, Pennsylvania, from August 19 through 30, featuring opening ceremonies, MLB team visits, award recognitions and a lineup of musical performances.
The Nike‑sponsored Peach Jam tournament on the EYBL circuit opened Tuesday, gathering some of the nation's most coveted high school basketball prospects, among them a group of Syracuse University recruits.
Exclusive Mets and Yankees collections from Eric Emanuel and Goat USA blend streetwear flair with baseball passion ahead of the upcoming Subway Series.
Top recruit David Gabriel Georges is set to announce his college commitment on July 22, pitting Ohio State's tradition against Tennessee's lucrative NIL offer
The 2026 FIFA World Cup is reshaping apparel demand, with soccer jerseys emerging as a cultural touchstone far beyond the pitch.
A look at the surge of fuchsia boots at the 2026 World Cup, the personalization work of Ryan Park in Edinburgh, and the broader implications for athlete autonomy.
An exploration of how football’s universal appeal intertwines with geopolitical ambitions, commercial interests, and cultural narratives.
Ahead of the World Cup final, the Collinses open a curated pop‑up showcasing rare jerseys, designer collaborations and styling insights that redefine sportswear
LeBron James signed a seven‑year, $87 million deal with Nike in 2003, later securing a lifetime partnership that became the largest single‑athlete agreement in the company’s history, a move that propelled both his athletic and commercial legacy.
After a modest stint as a backup at Ohio State, Kienholz’s NIL valuation has soared to $2 million, landing him a lucrative partnership with Adidas as he prepares for his first start at Louisville.
The upcoming World Cup final will pit Lionel Messi against teenage prodigy Lamine Yamal, a meeting that intertwines charity memories, career milestones, and the promise of a new era in football.
The 2026 FIFA World Cup has turned soccer jerseys into a cultural flashpoint, merging sport, celebrity and streetwear into a $4.1 billion industry.
LeBron James will earn $3.88 million in 2026, but eight college football players are projected to surpass that amount via NIL agreements.
Adidas leverages the WNBA All-Star weekend with a Ryoko Rain collaboration, exclusive player gear and a celebratory dinner to boost visibility for women’s basketball.
Sophie Cunningham hosted a high‑energy youth basketball camp, blending defensive displays, viral gestures, and a forthcoming Adidas sneaker collaboration while inspiring hundreds of young athletes.
An exploration of the surge in retro‑inspired football kits, the triumphs and missteps of recent releases, and what the future might hold for innovative kit design.
As the July live period opens, UNC’s recruiting staff fanned out across the country to watch emerging talent at major basketball showcases.
A recent media roundup blends iconic film lines, standout athletic moments, and cross‑cultural observations, weaving together personalities from Johnny Cash to Matt Olson while reflecting on uniform debuts, fantasy league curiosity and the warm reception European visitors find in the United States.