Latest Slidescroller coverage mentioning Adidas across Football, Basketball, Soccer.
Chloe Kitts and Joyce Edwards, both All‑Americans, have signed name‑image‑likeness agreements with Nike, highlighting the university's growing influence in collegiate athletics.
Penn State's football program highlighted a whirlwind week marked by high‑profile recruiting pledges, a heartfelt hospital visit, and the upcoming transition to adidas, while also confronting missed opportunities and NCAA eligibility nuances.
Candace Parker's induction ceremony blended personal tributes with a nod to her mentor Pat Summitt, highlighting family influence and the power of role models.
Science World in Vancouver has been transformed into a 17‑story soccer ball for the World Cup, blending art, technology and community support.
Vancouver's Science World museum was turned into a massive soccer ball for the World Cup, featuring a special exhibit that highlights Canadian soccer heritage and the collaboration behind the project.
Former Houston Rockets star Tracy McGrady has acquired the legendary ABCD basketball camp, once founded by scout Sonny Vaccaro, and will relaunch it this July under an Adidas sponsorship, aiming to recapture its historic role in shaping elite prospects.
Legendary Tennessee star Candace Parker will be honored this weekend as part of a distinguished class, joining a roster of trailblazers whose impact stretches far beyond the court.
Cole Kelly, a 6‑foot‑7 four‑star wing from Illinois, received a scholarship from the University of Wisconsin after a campus visit, joining a recruiting class that also targets Kevin 'KJ' Wilson, Joey Kohnen and Terrance Byrd.
From Gio Reyna’s iconic goal to Kylian Mbappé’s record-breaking feats, players wearing pink boots are reshaping the narrative of footwear on football’s biggest stage.
A vibrant wave of pink footwear is sweeping across the tournament, driven by players, designers and a mindset that blends comfort with bold aesthetics.
The 2026 World Cup has turned into a runway for bold footwear, with pink boots emerging as the tournament’s most eye‑catching accessory. Players from top teams are lacing up bright hues that signal confidence and a new visual identity.
A surge of pink footwear across the tournament highlights a blend of style and strategy, with top athletes and major brands embracing the color as a symbol of confidence.
From packed parks to empty stadium seats, the road to the 2026 FIFA World Cup reveals stark contradictions between fan enthusiasm and the financial, legal and ethical challenges that now define the sport’s biggest stage.
Three of football’s most iconic players — Zinedine Zidane, Kaka and Marcelo — visited Brooklyn Bridge Park on June 14, signing autographs for fans amid a temporary World Cup‑themed venue that featured a mini pitch, food stalls and live match screenings.
Jalen Davis, a top-ranked basketball prospect, travels across continents for camps and tournaments, drawing interest from Kentucky, Louisville, Arizona, Duke and UCLA while focusing on culture, style of play and coach relationships.
Arizona State's standout sophomore, Landon Hairston, has committed to returning for a junior season in 2027, a move that could reignite the program's quest for a College World Series berth after decades of near misses.
A teenage sensation, Lamine Yamal, has captivated the world with his Euro 2024 heroics, commercial endorsements, and UNICEF ambassadorship, while navigating injury and academic commitments.
Patrick Mahomes appears in adidas x Dick’s Sporting Goods campaigns, owns stakes in local soccer teams, and believes the 2026 World Cup offers the United States a chance to showcase its passion for the sport.
From ownership stakes in MLS and NWSL franchises to starring in a high‑profile adidas‑Dick’s campaign, Patrick Mahomes is positioning himself as the unofficial ambassador of the United States’ upcoming 2026 FIFA World Cup, underscoring the nation’s rising soccer enthusiasm.
A vibrant trend of pink footwear dominates the tournament, driven by sponsor contracts, visibility concerns and high‑profile player endorsements.
The partners of football stars are leveraging their massive followings to secure lucrative brand deals, turning personal visibility into multimillion‑dollar enterprises.
Adidas Eurocamp’s 19th edition highlights a new wave of international prospects heading to U.S. colleges, sparking discussion about the camp’s evolving role and potential NCAA partnership.
A look at the most striking football kits unveiled for the 2026 FIFA World Cup, from Mexico’s Aztec pattern to Argentina’s daring champion design.
Meta is partnering with creators, athletes and broadcasters to deliver live updates, themed stickers and AI‑powered effects, bringing fans closer to the action on its platforms.