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Adidas

Latest Slidescroller coverage mentioning Adidas across Football, Basketball, Soccer.

84 articles
Coverage categoriesFootballBasketballSoccerBaseball
Related entitiesUnited StatesTennesseeQatarCaliforniaMichiganTexasLos AngelesNew JerseySpainEnglandMexicoUnited Kingdom

A Tapestry of Tales: From Forrest Gump to the World Cup

A recent media roundup blends iconic film lines, standout athletic moments, and cross‑cultural observations, weaving together personalities from Johnny Cash to Matt Olson while reflecting on uniform debuts, fantasy league curiosity and the warm reception European visitors find in the United States.

Jul 10, 2026

Tennessee Unveils Dark Mode Adidas Uniforms in Bold New Look

The University of Tennessee announced its latest black alternate uniforms, showcased in a video titled “Darkness comes for all,” marking the start of a decade-long apparel deal with Adidas and the end of an 11-year partnership with Nike.

Jul 9, 2026

Tennessee Volunteers Unveil New Adidas Jerseys with Classic Twist

Tennessee basketball has introduced new Adidas jerseys that retain the previous design but feature an updated logo, alongside alternate black and off‑white uniforms. The rollout is part of a 10‑year contract with Adidas, with fan merchandise going on sale Friday.

Jul 8, 2026

Belgian National Team Unveils Magritte‑Inspired Away Jersey Ahead of World Cup Quarter‑Final Push

Belgium’s national football side has turned heads with a new away kit that borrows directly from René Magritte’s 1931 masterpiece ‘Voice of Space (la voix des airs)’. The design incorporates the surrealist’s signature jingle‑bell motif and bears the caption ‘This is not a jersey’, a playful nod to Magritte’s famous 1929 work ‘The Treachery of Images’. The fresh look comes at a pivotal moment, after the Belgian squad secured a convincing 4–1 victory over the United States that propelled them into the World Cup quarter‑finals. The win not only underscored the team’s tactical prowess but also added a cultural flourish to their campaign. Designers highlighted the subtle bell detail, noting that it reflects a lesser‑known element of Magritte’s visual language, while the overall aesthetic celebrates Belgium’s rich artistic heritage on the global stage. Beyond the pitch, the Guggenheim Museum is capitalising on the buzz by screening a documentary about French legend Zinédine Zidane during the tournament, further intertwining sport with contemporary culture.

Jul 7, 2026

A Braid of Possibility

Long Island native Kayra Theodore turns a personal setback into a thriving career, showcasing her culturally inspired braids at Adidas events and eyeing future collaborations with Naomi Osaka.

Jul 7, 2026

Adidas Extends Partnership with University of Tennessee

The University of Tennessee and Adidas have renewed their collaboration for a decade, making the sportswear giant the official provider of footwear, uniforms, apparel and sideline gear while granting Volunteers athletes access to the Adidas NIL Ambassador Network.

Jul 4, 2026

Penn State Switches to Adidas in $300 Million Deal

Penn State has officially launched its partnership with Adidas, unveiling new football jerseys for the upcoming season. The $300 million, 10‑year agreement marks a significant shift from the program's long‑standing Nike relationship and places the Nittany Lions among a select group of Big Ten schools under the Adidas banner.

Jul 1, 2026

Penn State Turns to Adidas, Unveiling Updated Uniforms for a New Era

Penn State’s football program has swapped its long‑standing Nike partnership for an Adidas deal, debuting uniforms that retain the classic look but add a breathable mesh collar and a central seam. The move follows a decade‑long contract and coincides with the arrival of new head coach Matt Campbell, who inherits a program seeking renewed glory.

Jul 1, 2026