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Two‑time NASCAR Cup Series champion Kyle Larson highlights Carson Hocevar’s speed and potential while urging the young driver to temper his aggressive style with maturity.
Dodge is targeting a return to the NASCAR Cup Series as early as 2027, with Stellantis focusing on feasibility, wind tunnel testing completed for the Charger body, and engine production breakthroughs that could make the debut realistic.
The recent NASCAR race at Coronado Naval Base blended high‑octane competition with a patriotic backdrop, drawing a roster of A‑list attendees and a special veteran discount from Tablo TV.
This week, Team Penske is competing in both IMSA in New York and NASCAR in California, while a broadcast shift to TNT Sports brings new coverage and a high‑stakes tournament with a million‑dollar prize.
Amazon’s partnership with NASCAR has continued to accelerate, with Prime Video delivering an average of 2.29 million viewers across its five‑race exclusive Cup Series schedule this season, a 6 percent rise from the previous year. Each race outperformed its counterpart from the prior season, underscoring a sustained upward trajectory. The audience is notably younger and more affluent than traditional linear television viewers. The median age of Prime’s NASCAR fans stands at 57.7 years, while the median household income reaches $88,700, representing a 15 percent premium over the broader TV audience. Prime’s reach in the P55+ demographic grew 12 percent year‑over‑year, amounting to 1.27 million viewers, and the brand’s financial clout is reshaping how NASCAR allocates its streaming investments. The success of the Anduril 250 race, which drew 2.28 million viewers and rose 9 percent from the prior season, further illustrates the momentum behind streaming‑first programming. For NASCAR, the partnership validates its decision to deepen ties with digital platforms that can deliver coveted demographics while expanding overall viewership. The data reinforces a broader industry shift toward streaming as a growth engine for sports broadcasting.
NASCAR announces a first‑of‑its‑kind partnership with The Rolling Stones and Goodyear ahead of the Chicago Street Race weekend, featuring exclusive collectibles, a custom show car and digital content starring drivers such as Jesse Love and Connor Zilisch.
The Rolling Stones have partnered with NASCAR to launch a fashion line and exclusive vinyl releases, while a short film casts drivers Jesse Love, Connor Zilisch and Carson Hocevar as a touring rock group.
Six months after a sweeping antitrust settlement, Denny Hamlin reflects on revenue sharing, regulatory changes and his optimism for NASCAR’s continued success.
Dodge exited NASCAR's premier Cup Series after the 2012 season, and recent developments hint at a possible return that could bring a fourth manufacturer into the championship.
The partnership brings together two American institutions — rock ‘n’ roll legends and stock‑car racing — to create a crossover line of clothing, limited‑edition vinyl and a visual narrative that reimagines NASCAR drivers as a touring band.
Prime Video’s second season of the NASCAR Cup Series has shown a modest but notable rise in audience size, driven by a younger viewer base, though the platform still trails linear TV in total viewership.
Amazon Prime Video's second season of NASCAR streaming delivered a 6% increase in average viewership, with standout races in Charlotte and a $7.7 billion media rights agreement positioning the platform as a dominant force in the sport.
Amazon Prime Video's five‑race NASCAR package posted a 6% viewership increase to 2.29 million per race, edging past TNT Sports and highlighting shifting viewer habits.
After a decade‑long absence, Dodge is preparing to re‑enter the premier NASCAR division, leveraging a strategic alliance with Kaulig Racing and navigating a fixed charter environment.
John Hunter Nemechek and Erik Jones prepare for the upcoming NASCAR Cup Series race at Sonoma, each bringing distinct histories and new storylines.
Dodge aims to return to NASCAR as early as 2027, accelerating development while facing tight deadlines and manufacturing challenges.
During the San Diego NASCAR Cup Series race, Carson Hocevar questioned Tyler Reddick’s handling of Corey Heim, sparking a public exchange that reflects broader tensions in the sport.
NASCAR will stage a three‑day event at Sonoma Raceway, featuring the Toyota/Save Mart 350 Cup race on June 28, the General Tire 150 for the ARCA Menards Series West on June 26, and the O'Reilly Auto Parts Series on June 27. The lineup includes entries by Shane van Gisbergen and Connor Zilisch, with the Cup race’s 110‑lap, 218.9‑mile distance potentially shaping the playoff picture.
NASCAR’s Cup Series will air on TNT for the next five weeks, with Marty Smith hosting the pre‑ and post‑race studio program alongside Jimmie Johnson and Jamie McMurray. The existing commentary trio of Adam Alexander, Dale Earnhardt Jr. and Steve Letarte remains unchanged, and the upcoming Sonoma event marks the season’s last road‑course race.
The team enters the 20th points race at Sonoma, aiming to extend a legacy of road‑course victories while the In‑Season Tournament begins.
The NASCAR Cup Series heads to Sonoma Raceway for the Toyota/Save Mart 350, featuring a full field of 36 drivers, practice and qualifying on Saturday, and the return of the In‑Season Challenge.
NASCAR's move to Amazon Prime has seen a 6% increase in viewership in its second year, with an average of 2.29 million viewers per race and a median age of 57.7, the youngest among broadcasters.
The second annual In‑Season Challenge begins this weekend at Sonoma Raceway, featuring a bracket‑style format, a $1 million prize, and expanded coverage on TNT Sports and HBO Max.
Corey Heim’s first Cup win at San Diego’s Naval Base Coronado underscores a breakthrough for 23XI Racing and hints at a bright future.