
NASCAR’s 37th Sonoma Return Brings History and New Heroes
NASCAR is set to return to Sonoma Raceway for the 37th running of the Toyota/Save Mart 350, a event steeped in tradition and featuring a mix of legendary champions and rising talent.
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NASCAR is set to return to Sonoma Raceway for the 37th running of the Toyota/Save Mart 350, a event steeped in tradition and featuring a mix of legendary champions and rising talent.

Jordan Anderson Racing Bommarito Autosport is set to compete in the Pit Boss / FoodMaxx 250 at Sonoma Raceway, fielding three Chevrolets driven by Jeb Burton, Blaine Perkins, and Ross Chastain, each aiming to leverage recent form and strategic setups for a strong showing.

The legendary rock band joins forces with NASCAR to promote their new album, unveiling a custom‑designed vehicle, a star‑studded hero film and exclusive merchandise, while the collaboration underscores a shared spirit of performance across music and motorsport.

NASCAR’s next road‑course showdown at Sonoma brings fresh stakes, strategic pit work and DraftKings fantasy recommendations for fans.

Richard Childress Racing’s rich Sonoma legacy and its prospects in the 2026 In-Season Challenge.

Pearce Dietrich’s rankings for the 2026 Toyota / Save Mart 350 highlight the critical role of brake modulation and late‑corner strategy at Sonoma, spotlighting a mix of seasoned road‑course specialists and rising contenders.

Jesse Love, the 2025 Xfinity Series champion, discusses his upcoming move to the Cup Series with the Wood Brothers team, his gratitude, and the challenges that lie ahead.

A Twitter‑style showdown between driver Denny Hamlin and a vocal fan erupted after the latter questioned the quality of NASCAR coverage on Prime. Hamlin’s sharp retort, a reference to Richard Childress, and a nod to his partnership with Michael Jordan turned the exchange into a viral moment.

Sonoma Raceway dedicates the eighth turn to Kyle Busch and adds him to its Wall of Fame, celebrating his career and the ongoing tributes from fans and fellow competitors.

The recent Anduril 250 at Naval Air Station North Island merged motorsport tradition with military pageantry, delivering dramatic moments and a cluster crash that tested the event’s logistics.
A YouTube channel associated with Dallas Ashley, great‑grandson of NASCAR founder Bill France Sr., was taken offline after showcasing dangerous high‑speed motorcycle stunts. Despite a formal review under Florida's 2025 Super Speeder statute, no charges were filed, raising questions about enforcement when identities remain obscured.

A controversial YouTube channel known for high‑speed motorcycle antics was taken offline, raising questions about enforcement when the rider’s identity remains hidden.

Austin Green emerged unscathed after a brake failure sent his car into a tire barrier at Sonoma Raceway, prompting a lengthy cleanup and highlighting the series’ safety standards.
Two‑time NASCAR Cup Series champion Kyle Larson highlights Carson Hocevar’s speed and potential while urging the young driver to temper his aggressive style with maturity.

Dodge is targeting a return to the NASCAR Cup Series as early as 2027, with Stellantis focusing on feasibility, wind tunnel testing completed for the Charger body, and engine production breakthroughs that could make the debut realistic.

The recent NASCAR race at Coronado Naval Base blended high‑octane competition with a patriotic backdrop, drawing a roster of A‑list attendees and a special veteran discount from Tablo TV.

This week, Team Penske is competing in both IMSA in New York and NASCAR in California, while a broadcast shift to TNT Sports brings new coverage and a high‑stakes tournament with a million‑dollar prize.

Amazon’s partnership with NASCAR has continued to accelerate, with Prime Video delivering an average of 2.29 million viewers across its five‑race exclusive Cup Series schedule this season, a 6 percent rise from the previous year. Each race outperformed its counterpart from the prior season, underscoring a sustained upward trajectory. The audience is notably younger and more affluent than traditional linear television viewers. The median age of Prime’s NASCAR fans stands at 57.7 years, while the median household income reaches $88,700, representing a 15 percent premium over the broader TV audience. Prime’s reach in the P55+ demographic grew 12 percent year‑over‑year, amounting to 1.27 million viewers, and the brand’s financial clout is reshaping how NASCAR allocates its streaming investments. The success of the Anduril 250 race, which drew 2.28 million viewers and rose 9 percent from the prior season, further illustrates the momentum behind streaming‑first programming. For NASCAR, the partnership validates its decision to deepen ties with digital platforms that can deliver coveted demographics while expanding overall viewership. The data reinforces a broader industry shift toward streaming as a growth engine for sports broadcasting.

NASCAR announces a first‑of‑its‑kind partnership with The Rolling Stones and Goodyear ahead of the Chicago Street Race weekend, featuring exclusive collectibles, a custom show car and digital content starring drivers such as Jesse Love and Connor Zilisch.

The Rolling Stones have partnered with NASCAR to launch a fashion line and exclusive vinyl releases, while a short film casts drivers Jesse Love, Connor Zilisch and Carson Hocevar as a touring rock group.

Six months after a sweeping antitrust settlement, Denny Hamlin reflects on revenue sharing, regulatory changes and his optimism for NASCAR’s continued success.

Dodge exited NASCAR's premier Cup Series after the 2012 season, and recent developments hint at a possible return that could bring a fourth manufacturer into the championship.

The partnership brings together two American institutions — rock ‘n’ roll legends and stock‑car racing — to create a crossover line of clothing, limited‑edition vinyl and a visual narrative that reimagines NASCAR drivers as a touring band.

Prime Video’s second season of the NASCAR Cup Series has shown a modest but notable rise in audience size, driven by a younger viewer base, though the platform still trails linear TV in total viewership.