Latest Slidescroller coverage mentioning Adidas across Soccer, Football, Basketball.
Nebraska Athletics and adidas have introduced new football uniforms that honor the Cornhuskers' legacy and the state's agricultural identity, featuring distinctive shoulder stripes, sleeve numbers and a font inspired by steel anvils and crop rows.
A vibrant wave of pink footwear is sweeping across the tournament, driven by players, designers and a mindset that blends comfort with bold aesthetics.
From the streets of Los Angeles to the pitches of Vancouver, pink boots have become a visual statement at the 2026 World Cup, driven by major brands and embraced by stars such as Kylian Mbappé and Harry Kane.
The 2026 World Cup has turned into a runway for bold footwear, with pink boots emerging as the tournament’s most eye‑catching accessory. Players from top teams are lacing up bright hues that signal confidence and a new visual identity.
A surge of pink footwear across the tournament highlights a blend of style and strategy, with top athletes and major brands embracing the color as a symbol of confidence.
A recent grant enables the Columbus High School girls’ basketball team to upgrade uniforms and gear, marking a new chapter under head coach Kasey Keltner.
The University of South Carolina announces the completion of its men’s basketball roster for the upcoming 2026‑27 campaign, welcoming three new prospects who bring a mix of international experience and domestic pedigree.
A guide to turning football jerseys into everyday style statements, featuring insights from top stylists and designers.
The Philadelphia Union is investing $200,000 to introduce soccer equipment and resources to seven local school districts, targeting third‑ through fifth‑graders and planning a decade‑long expansion to 64 districts. The program reflects a broader strategy by MLS clubs to grow the sport through school‑based outreach, lower cost barriers, and strategic partnerships with sponsors and media platforms.
The latest 247Sports rankings reveal dramatic movement across the 2027 basketball class, with Darius Wabbington, CJ Rosser and others emerging as key storylines.
adidas and Little League have launched the official uniforms for the 2026 Little League Baseball and Softball World Series, blending racing aesthetics with youth sport and offering free U.S. shipping on replica merchandise.
From packed parks to empty stadium seats, the road to the 2026 FIFA World Cup reveals stark contradictions between fan enthusiasm and the financial, legal and ethical challenges that now define the sport’s biggest stage.
Three of football’s most iconic players — Zinedine Zidane, Kaka and Marcelo — visited Brooklyn Bridge Park on June 14, signing autographs for fans amid a temporary World Cup‑themed venue that featured a mini pitch, food stalls and live match screenings.
A series of legal challenges surrounding Texas Tech quarterback Brendan Sorsby culminated in his withdrawal from college football and entry into the NFL Supplemental Draft, straining relations with the Big 12 Conference and raising financial and legal concerns.
TK Keys, a 6‑foot‑2, 195‑pound wide receiver from Hattiesburg, Mississippi, arrives at Tennessee as the nation’s No. 1 wide receiver prospect. With a spring enrollment, a new NIL deal and coach Kelsey Pope’s praise, he is slated to debut in the Volunteers' season opener against Furman on September 5.
With the 2026 FIFA World Cup looming, Adidas and Nike are leveraging sponsorships, retail partnerships and immersive fan experiences to outshine each other, while their recent financial performances reveal starkly different trajectories.
The latest StockX Big Facts report uncovers the year’s top‑selling sneakers, standout apparel releases, and a surge in soccer‑related fan spending across key markets.
Major League Soccer and the National Women’s Soccer League are leveraging the FIFA World Cup to launch enterprise‑wide campaigns, forge brand partnerships and build a five‑year fan‑engagement roadmap that culminates with the 2031 Women’s World Cup.
Adidas has selected Trinity Rodman, a standout winger for the U.S. women's national team and the Washington Spirit, to headline its men's World Cup marketing effort, reflecting a broader shift in how sports brands leverage female athletes' growing cultural and commercial impact.
Argentina will face Algeria on June 16 as the 2026 World Cup kicks off, with the tournament running until July 19 and concluding in New York City.
With the FIFA World Cup 2026 in full swing, fans are eager to showcase their team colors. Proper cleaning preserves the look and feel of jerseys, and fabric scientist Kim Romine shares the best practices.
Home Depot becomes the first home improvement brand to sponsor the FIFA World Cup, launching fan‑focused activations and leveraging the reach of soccer’s biggest tournament.
From licensed Adidas and Nike tees to Owala bottles and a curated Spotify playlist, Urban Outfitters’ new football line blends streetwear with game‑day style.
Jalen Davis, a top-ranked basketball prospect, travels across continents for camps and tournaments, drawing interest from Kentucky, Louisville, Arizona, Duke and UCLA while focusing on culture, style of play and coach relationships.