Latest Slidescroller coverage mentioning Adidas across Football, Soccer, Basketball.
Patrick Mahomes appears in adidas x Dick’s Sporting Goods campaigns, owns stakes in local soccer teams, and believes the 2026 World Cup offers the United States a chance to showcase its passion for the sport.
From ownership stakes in MLS and NWSL franchises to starring in a high‑profile adidas‑Dick’s campaign, Patrick Mahomes is positioning himself as the unofficial ambassador of the United States’ upcoming 2026 FIFA World Cup, underscoring the nation’s rising soccer enthusiasm.
adidas has announced a new brand partnership with Kelsey Plum, the two‑time WNBA champion and Olympic gold‑medalist who has become one of the most recognizable faces in women’s basketball. The agreement marks the latest addition to adidas’s expanding roster of female athletes, which already features Candace Parker, Aliyah Boston and Satou Sabally.
The partners of football stars are leveraging their massive followings to secure lucrative brand deals, turning personal visibility into multimillion‑dollar enterprises.
Mike Logothetis, a longtime soccer fan from Delaware, has been selected among 3,000 volunteers to carry team banners during the opening match of the FIFA World Cup 2026 in Philadelphia, bringing his extensive soccer background to an international stage.
The U.S. men's national team's bold pink footwear has sparked a trend across the tournament, prompting major brands to release limited‑edition pink models.
The 2026 FIFA World Cup is underway across North America, where pink soccer cleats have become a striking trend, driven by brand strategy and player choice, while raising questions about visibility and brand distinction.
The agency, co‑founded by Ricardo Carlota and Austin Costeira, has turned an East Williamsburg warehouse into a multipurpose studio that will host Futcon, jersey customization workshops and a multiday fan fest during the World Cup.
Olympic champion Kelsey Plum has officially joined adidas Basketball, marking a pivotal shift after her departure from Under Armour. The deal, confirmed on June 11, 2026, places her alongside Anthony Edwards in the brand's "Believe That" campaign and signals a strategic focus on expanding its women's lineup.
Recent moves in college sports highlight gender equity initiatives, realignments among apparel partners, and the financial pressures reshaping fan experiences and operational budgets.
The co‑hosted World Cup has deepened inequality in Mexico, with soaring ticket prices, forced evictions and diverted public funds sparking protests that demand resources for citizens over tourists.
New York City will sell 1,500 limited‑edition World Cup jerseys for $50 each, designed in Brooklyn and produced locally to give fans an affordable way to celebrate the 2026 FIFA World Cup.
Adidas Eurocamp’s 19th edition highlights a new wave of international prospects heading to U.S. colleges, sparking discussion about the camp’s evolving role and potential NCAA partnership.
With the tournament kicking off June 11 across North America, fans are turning to a new wave of soccer‑inspired apparel and gear, and editors are pointing the way.
The partnership with Adidas, announced ahead of the 2026 WNBA season, highlights the brand's expanding commitment to women's basketball and features Plum wearing the Crazy Energy sneaker while she advocates for future generations.
A look at the most striking football kits unveiled for the 2026 FIFA World Cup, from Mexico’s Aztec pattern to Argentina’s daring champion design.
From North America to Europe, collectors seek official soccer scarves ahead of the expanded tournament
With the 2026 FIFA Men’s World Cup set to begin on June 11 and culminate at MetLife Stadium, Amazon’s seasonal hub offers fans a one‑stop shop for official gear, electronics and snacks.
Starting July 2, 2026, the University of Tennessee will transition from Nike to Adidas across all varsity sports, a move championed by Director of Athletics Danny White and seen as a major boost for the school’s brand.
With the 2026 FIFA World Cup on the horizon, soccer jerseys have become more than team colors — they're fashion statements. This guide breaks down fit, sourcing, and styling tips to help fans make intentional choices.
Jorge Lopez, who founded Elite Sports Soccer in San Francisco’s Mission District in the 1990s, reflects on his path from Bogotá to the U.S., the brand deals that shaped his store, and his hopes for the 2026 World Cup.
As the world counts down to the next World Cup, soccer jerseys are shedding their purely athletic identity and becoming coveted fashion pieces. From limited‑edition artisan designs to street‑ready capsule collections, brands are reimagining the iconic shirt for everyday wear.
Brittany Mahomes shared a series of Instagram posts that reveal her children's active summer, from water‑gun battles on the soccer field to T‑ball debuts and a recent dance recital.
The renewed agreement binds adidas to Real Madrid through 2034, celebrating a partnership that has produced iconic kits, eight Champions League titles and a worldwide fan phenomenon known as madridismo.