Latest Slidescroller coverage mentioning Adidas across Football, Soccer, Basketball.
The University of South Carolina announces the completion of its men’s basketball roster for the upcoming 2026‑27 campaign, welcoming three new prospects who bring a mix of international experience and domestic pedigree.
A guide to turning football jerseys into everyday style statements, featuring insights from top stylists and designers.
The Philadelphia Union is investing $200,000 to introduce soccer equipment and resources to seven local school districts, targeting third‑ through fifth‑graders and planning a decade‑long expansion to 64 districts. The program reflects a broader strategy by MLS clubs to grow the sport through school‑based outreach, lower cost barriers, and strategic partnerships with sponsors and media platforms.
The latest 247Sports rankings reveal dramatic movement across the 2027 basketball class, with Darius Wabbington, CJ Rosser and others emerging as key storylines.
adidas and Little League have launched the official uniforms for the 2026 Little League Baseball and Softball World Series, blending racing aesthetics with youth sport and offering free U.S. shipping on replica merchandise.
From packed parks to empty stadium seats, the road to the 2026 FIFA World Cup reveals stark contradictions between fan enthusiasm and the financial, legal and ethical challenges that now define the sport’s biggest stage.
Three of football’s most iconic players — Zinedine Zidane, Kaka and Marcelo — visited Brooklyn Bridge Park on June 14, signing autographs for fans amid a temporary World Cup‑themed venue that featured a mini pitch, food stalls and live match screenings.
A series of legal challenges surrounding Texas Tech quarterback Brendan Sorsby culminated in his withdrawal from college football and entry into the NFL Supplemental Draft, straining relations with the Big 12 Conference and raising financial and legal concerns.
TK Keys, a 6‑foot‑2, 195‑pound wide receiver from Hattiesburg, Mississippi, arrives at Tennessee as the nation’s No. 1 wide receiver prospect. With a spring enrollment, a new NIL deal and coach Kelsey Pope’s praise, he is slated to debut in the Volunteers' season opener against Furman on September 5.
With the 2026 FIFA World Cup looming, Adidas and Nike are leveraging sponsorships, retail partnerships and immersive fan experiences to outshine each other, while their recent financial performances reveal starkly different trajectories.
The latest StockX Big Facts report uncovers the year’s top‑selling sneakers, standout apparel releases, and a surge in soccer‑related fan spending across key markets.
Major League Soccer and the National Women’s Soccer League are leveraging the FIFA World Cup to launch enterprise‑wide campaigns, forge brand partnerships and build a five‑year fan‑engagement roadmap that culminates with the 2031 Women’s World Cup.
Adidas has selected Trinity Rodman, a standout winger for the U.S. women's national team and the Washington Spirit, to headline its men's World Cup marketing effort, reflecting a broader shift in how sports brands leverage female athletes' growing cultural and commercial impact.
Argentina will face Algeria on June 16 as the 2026 World Cup kicks off, with the tournament running until July 19 and concluding in New York City.
With the FIFA World Cup 2026 in full swing, fans are eager to showcase their team colors. Proper cleaning preserves the look and feel of jerseys, and fabric scientist Kim Romine shares the best practices.
Home Depot becomes the first home improvement brand to sponsor the FIFA World Cup, launching fan‑focused activations and leveraging the reach of soccer’s biggest tournament.
From licensed Adidas and Nike tees to Owala bottles and a curated Spotify playlist, Urban Outfitters’ new football line blends streetwear with game‑day style.
Jalen Davis, a top-ranked basketball prospect, travels across continents for camps and tournaments, drawing interest from Kentucky, Louisville, Arizona, Duke and UCLA while focusing on culture, style of play and coach relationships.
From a Brooklyn basement to outfitting national teams, Capelli Sport’s rise illustrates how targeted design and direct deals are reshaping sports apparel.
Arizona State's standout sophomore, Landon Hairston, has committed to returning for a junior season in 2027, a move that could reignite the program's quest for a College World Series berth after decades of near misses.
A look at the season’s most talked‑about sneakers, from championship celebrations to groundbreaking collaborations.
Amazon’s new Summer of Soccer hub bundles official World Cup 2026 merchandise, from adidas kits to LEGO collectibles, with fast Prime shipping for fans gearing up for matches at New Jersey’s MetLife Stadium.
Curacao's first World Cup appearance delivered a goal, eye‑catching kits and a packed schedule, while fans scramble for limited merchandise.
The intersection of football and fashion is reshaping how supporters dress, as designers and independent labels reinterpret classic strips for a new, inclusive era.