Latest Slidescroller coverage mentioning Adidas across Football, Soccer, Basketball.
New York City FC unveils a series of immersive fan zones, stadium previews, and community tournaments that tie the club’s summer programming to the upcoming FIFA World Cup.
A Mississauga warehouse raid uncovered 16,000 fake jerseys and flags bearing FIFA, Nike, Adidas and Puma logos, leading to fraud charges against Ramy Jaber and Walid Sarhan.
The German men's national team flew from Frankfurt to the United States on a Lufthansa Airbus A350, marking a high‑profile send‑off ahead of the 2026 World Cup.
From a historic uniform contract with Adidas to a high‑profile concert in State College, Penn State is preparing for a series of events that culminate in the January 25, 2027 College Football National Championship, while also navigating tuition changes, stadium upgrades, and record‑breaking fundraising.
ESPN and the WNFC have renewed a two‑year agreement that keeps the IX Cup Championship on ESPN2 and expands promotional efforts across the network’s sports platforms.
ESPN has renewed its agreement with the Women’s National Football Conference for two years, guaranteeing the IX Cup Championship Game a live broadcast on ESPN2 from Frisco, Texas, while launching a new programming block and marketing push to grow the sport.
adidas presents the 2026‑27 Bundesliga match ball, reviving the iconic TORFABRIK design in black, red and gold, while sealing a €100 million loan and a partnership through 2034.
A lineup of celebrities will compete in a charity football match to raise money for UNICEF, broadcast live for free on YouTube and ITVX.
With the FIFA World Cup on the horizon, fashion editors are reimagining the soccer jersey as a versatile wardrobe staple. Here’s how to pair it with everything from flowy skirts to relaxed track pants, plus the must‑have accessories.
After a standout year at Purdue, Oscar Cluff is gearing up for the NBA draft, citing key teammates and coaches who helped shape his game.
The Canadian men's national team has announced Moise Bombito in its World Cup squad, a milestone for the defender whose journey spans college stardom, a top‑flight French club, and a historic MLS draft selection.
A massive nine‑foot Adidas Trionda ball has been installed in San Jose, kicking off a month‑long World Cup celebration that will draw international fans and boost local business.
Arsenal’s recent forays into fashion blend its storied football legacy with contemporary design, driven by key figures and strategic partnerships.
An exploration of how minor adjustments to jersey fonts, color shades, and logo placement can enhance the visual identity of several flagship college football programs.
This summer, Simon Property Group joins forces with adidas to bring fans together at premier shopping destinations for interactive soccer celebrations, featuring DJ performances, limited‑edition merchandise and immersive fan zones.
From graphic tees to bubble skirts, the FIFArina aesthetic is reshaping spring‑summer wardrobes as the United States prepares to host the 2026 FIFA World Cup.
From June 12 to 15, the Portland Timbers will turn Pioneer Courthouse Square into a free, family‑friendly soccer festival featuring live World Cup broadcasts, food carts, merchandise stands, and Casamigos‑served drinks, supported by adidas and McDonald’s.
Fans in the United States and Canada can enter to win ultra‑limited “Cup Chasers” sneakers designed by The Shoe Surgeon, with winners announced just after the Stanley Cup Final.
Fresh from a standout high school career, Bruce Branch III has been selected for the 2026 USA Basketball Men’s U18 National Team, setting the stage for his international debut at the FIBA U18 Men’s AmeriCup in Leon, Mexico.
A wave of high‑profile advertisements featuring Timothée Chalamet, Lionel Messi, Tom Brady and a host of other celebrities underscores the growing intersection of sports, entertainment and marketing ahead of the tournament.
A multi‑day experience in Pasadena will blend new kit launches, artisan collaborations and community soccer activities before the Mexican national team faces Australia.
Senda Athletics, an independent soccer brand, has raised $1.5 million in seed funding to introduce the first Fair Trade Certified soccer cleats, with backing from Washington Spirit owner Michele Kang and Racing Louisville owner John Neace. The company plans to expand into 11‑a‑side soccer and spotlight underdog players on the sport’s biggest stage.
The inaugural World Football Giving Day on May 26 invites fans, players, clubs and brands to contribute donations, community events and volunteering, aiming to harness football’s reach for inclusion, opportunity and social change.
The inaugural World Football Giving Day, spearheaded by Common Goal and backed by UN Football for the Goals, invites fans, athletes and brands to contribute to community projects, with over 200 partners across more than 100 nations pledging support.