
American Eagle launches “Ready for the World” campaign with Lamine Yamal
American Eagle’s new global campaign with Spanish soccer star Lamine Yamal blends denim heritage and football culture, targeting Gen Z across digital platforms.
Latest Slidescroller coverage mentioning Adidas across Football, Soccer, Basketball.

American Eagle’s new global campaign with Spanish soccer star Lamine Yamal blends denim heritage and football culture, targeting Gen Z across digital platforms.

Rob Warner reflects on a career that turned comic‑book sketches into World Cup kits for Italy, Cameroon and Usain Bolt, while charting his personal design passions

Major sportswear labels are tapping the cultural archive of the FIFA World Cup, releasing limited‑edition sneakers, apparel and collaborations that reference iconic kits, boots and summer tournaments.

As the 2026 World Cup approaches, brands like Nike, Adidas, Lotto and Ksubi are mining football’s cultural archive, linking new products to iconic kits, legendary players and national colors, while the resale market surges.
With the World Cup kicking off on June 11, fans can purchase authentic Mexico and USA jerseys from a handful of official retailers, though prices and stock levels vary widely.

Adidas offers the Jabbar Hi‑Top Basketball Shoes at a fraction of their original price, with an extra 20 % off using code STYLEREFRESH and free shipping for AdiClub members.

A look at the technological breakthroughs that have transformed soccer balls from simple leather spheres to high‑tech, data‑enabled spheres.

With the 2026 FIFA World Cup on the horizon, Christian Pulisic discusses the unique pressures of hosting, his evolving style, and his ambition to lift the U.S. to its first championship.

A weekend of firsts unfolded in Williamsport as nearly one hundred girls from across the United States and three international countries took part in a historic, all‑female‑led baseball event.

The 2026 World Cup, co‑hosted by Mexico, the United States and Canada, has sparked protests over public spending, exclusionary ticket prices and corporate tax breaks that shift costs onto ordinary Mexicans.

Lionel Messi's move to Inter Miami has transformed the league's global standing, blending sporting excellence with innovative business structures, while raising questions about the future of MLS after his retirement.

Lionel Messi’s arrival in Major League Soccer has sparked a cultural shift, blending his introverted persona with unprecedented global spotlight.

A look at the latest home and away kits from Europe’s top clubs, highlighting design nods to history and bold new aesthetics.
Spring practices reveal standout players like Karon Brookins and Liam Andrews, while the basketball squad faces depth challenges under coach Mike Rhoades, and the university prepares to replace Nike apparel with Adidas.

The Columbus Crew and the Columbus Metropolitan Library have announced an expanded collaboration that will see joint programming, complimentary match tickets and a kickoff celebration aimed at fostering literacy and community engagement.

An exploration of how Ronaldo and Messi’s competition reshaped the sport, their commercial impact and the enduring debate over the greatest of all time.

The campaign showcases Mexican football talent, the Street Child World Cup’s mission, and the debut of the ADIZERO ADIOS PRO 4 SATISFY shoe, highlighted by an immersive desert gathering.

Football sneakers have evolved from athletic gear into a cultural touchstone for Black diaspora communities, reflecting movement, music, and shared identity across continents.

The latest batch of home jerseys reflects each club’s crest, motto and historic colourways, offering fans a fresh yet familiar visual identity for the upcoming season.

The Volunteers' new-look squad, featuring top transfers and a shift from Nike to Adidas, aims to translate preseason optimism into a genuine Final Four contender.

The Volunteers have announced their complete roster, jersey numbers and a new apparel partnership, setting the stage for a championship push.

Adidas has released a pastel yellow away shirt for Curaçao, inspired by Willemstad’s colorful streets, but the team is slated to stick with its home kit in the group stage. The shirt has sold out quickly and will be restocked this summer.

The crossover of soccer jerseys into high fashion reflects a broader cultural shift, driven by celebrity endorsement, the growth of women’s leagues and daring designers who turn kits into canvases.

A behind‑the‑scenes look at Nike’s 2002 Secret Tournament advert, the hidden tournament that gathered football’s biggest stars under a metal cage, and its lasting cultural impact.