Latest Slidescroller coverage mentioning Axle Logistics across Basketball, Football.
The Lady Vols will debut their redesigned Adidas jerseys in an October 27 exhibition against Florida A&M, featuring a corporate patch from Axle Logistics and retaining the iconic Pat Summitt emblem despite earlier mock‑up omissions.
Axle Logistics, a Knoxville-based freight brokerage, will become the first official jersey-patch sponsor for both Tennessee men's and women's basketball teams under a five-year agreement that ties branding to student-athlete influencer marketing and highlights the company's growth and strategic focus on talent pipelines.
The Volunteers rise to a 4‑seed, face a familiar bracket, and bring new talent and branding into a season that could finally break the Elite Eight ceiling.
The Volunteers may soon join a wave of collegiate programs that embed corporate patches on their jerseys, a move spurred by a recent Adidas‑Axle Logistics deal.
Tennessee Volunteers basketball will sport a new patch from logistics firm Axle Logistics, a Knoxville alumni-founded company, as part of a five-year agreement that also fuels athlete branding initiatives.
The University of Tennessee announced a five‑year, $3 million jersey‑patch sponsorship with Axle Logistics, marking the first official patch agreement for its men’s and women’s basketball programs and providing student‑athletes with brand‑building and business experience opportunities.
A five-year partnership will see Axle Logistics branding the jerseys of both the men’s and women’s basketball teams, while also funding influencer marketing and professional networking for scholarship athletes.
A Knoxville‑based logistics firm founded by UT alumni will adorn the Volunteers’ jerseys, marking a milestone in collegiate athletics and local business collaboration.
Starting in the 2023‑2031 season, Axle Logistics, a Knoxville‑based logistics firm founded by University of Tennessee alumni, will emblazon the Volunteers' basketball jerseys with its patch, marking the first such agreement for UT basketball and underscoring a new revenue stream for collegiate athletics.
A five‑year deal will feature Axle Logistics on the jerseys of both men's and women's basketball teams, highlighting student‑athlete brand development and community engagement.